Contact Coca-Cola Bottlers TODAY!

As we previously shared, our October event will be to contact three Coca-Cola Bottlers (+ your local Coca-Cola Bottler).

When

Today! Drop your letters in the mail today!

What to Say

The key message points should be that we want them to help us bring TaB back into production, and we’re asking them to work with the Coca-Cola Company to produce TaB once again. You might consider suggesting if they became the only bottler, there would be a lot of demand for their services across the U.S.

But be sure to make the message your own–tell them how much TaB means to you, and why it should be brought back.

How to Contact Them?

Swire Coca Cola
Attn:  Mr. Rob Gehring (President and CEO)
12634 South 265 West
Draper, Utah 84020
Great Lakes Coca Cola
Attn:  Mr. Jeff Laschen (CEO)
7400 N Oak Park Ave
Niles, Illinois 60714  
Coca-Cola Beverages Florida
Attn:  Mr. Troy Taylor (CEO)
10117 Princess Palm Ave
Ste 100
Tampa, FL 33610
Bottler addresses

What Else?

For us to be successful, we need to ensure that our efforts are noticed. And the best way for them to be noticed is by:

1) volume of requests (who can you recruit to help join us?)

2) standing out (handwritten letters, including photographs, creative cards, pink envelopes, etc. will go a long way to make our requests stand out).

3) sending your letter at the same time as everyone else (today!)

In addition, the Committee will be sending a copy of the TaB stories book with formal letter to the CEO’s of these companies today as well.

TaB Stories Books headed to the Bottlers

Modified Cover Photo based upon “bottles” by David Kracht is licensed under CC BY-NC-SA 2.0

One Day Until we Contact Coca-Cola Bottlers

As we previously shared, our October event will be to contact three Coca-Cola Bottlers (+ your local Coca-Cola Bottler).

When

On this Friday, October 8th, please join us by contacting the three bottlers by sending their CEO’s a letter.

What to Say

The key message points should be that we want them to help us bring TaB back into production, and we’re asking them to work with the Coca-Cola Company to produce TaB once again. You might consider suggesting if they became the only bottler, there would be a lot of demand for their services across the U.S.

But be sure to make the message your own–tell them how much TaB means to you, and why it should be brought back.

How to Contact Them?

Swire Coca Cola
Attn:  Mr. Rob Gehring (President and CEO)
12634 South 265 West
Draper, Utah 84020
Great Lakes Coca Cola
Attn:  Mr. Jeff Laschen (CEO)
7400 N Oak Park Ave
Niles, Illinois 60714  
Coca-Cola Beverages Florida
Attn:  Mr. Troy Taylor (CEO)
10117 Princess Palm Ave
Ste 100
Tampa, FL 33610
Bottler addresses

What Else?

For us to be successful, we need to ensure that our efforts are noticed. And the best way for them to be noticed is by:

1) volume of requests (who can you recruit to help join us?)

2) standing out (handwritten letters, including photographs, creative cards, pink envelopes, etc. will go a long way to make our requests stand out).

3) sending your letter at the same time as everyone else (we want to maximize the influx of mail on a given day or week).

In addition, the Committee will be sending a copy of the TaB stories book with formal letter to the CEO’s of these companies on the same day.

TaB Stories Books headed to the Bottlers

Modified Cover Photo based upon “bottles” by David Kracht is licensed under CC BY-NC-SA 2.0

Two Days Until we Contact Coca-Cola Bottlers

As we previously shared, our October event will be to contact three Coca-Cola Bottlers (+ your local Coca-Cola Bottler).

When

On this Friday, October 8th, please join us by contacting the three bottlers by sending their CEO’s a letter.

What to Say

The key message points should be that we want them to help us bring TaB back into production, and we’re asking them to work with the Coca-Cola Company to produce TaB once again. You might consider suggesting if they became the only bottler, there would be a lot of demand for their services across the U.S.

But be sure to make the message your own–tell them how much TaB means to you, and why it should be brought back.

How to Contact Them?

Swire Coca Cola
Attn:  Mr. Rob Gehring (President and CEO)
12634 South 265 West
Draper, Utah 84020
Great Lakes Coca Cola
Attn:  Mr. Jeff Laschen (CEO)
7400 N Oak Park Ave
Niles, Illinois 60714  
Coca-Cola Beverages Florida
Attn:  Mr. Troy Taylor (CEO)
10117 Princess Palm Ave
Ste 100
Tampa, FL 33610
Bottler addresses

What Else?

For us to be successful, we need to ensure that our efforts are noticed. And the best way for them to be noticed is by:

1) volume of requests (who can you recruit to help join us?)

2) standing out (handwritten letters, including photographs, creative cards, pink envelopes, etc. will go a long way to make our requests stand out).

3) sending your letter at the same time as everyone else (we want to maximize the influx of mail on a given day or week).

In addition, the Committee will be sending a copy of the TaB stories book with formal letter to the CEO’s of these companies on the same day.

TaB Stories Books headed to the Bottlers

Modified Cover Photo based upon “bottles” by David Kracht is licensed under CC BY-NC-SA 2.0

One Week Until we Contact Coca-Cola Bottlers

As we previously shared, our October event will be to contact three Coca-Cola Bottlers (+ your local Coca-Cola Bottler).

When

On Friday, October 8th, please join us by contacting the three bottlers by sending their CEO’s a letter.

What to Say

The key message points should be that we want them to help us bring TaB back into production, and we’re asking them to work with the Coca-Cola Company to produce TaB once again. You might consider suggesting if they became the only bottler, there would be a lot of demand for their services across the U.S.

But be sure to make the message your own–tell them how much TaB means to you, and why it should be brought back.

How to Contact Them?

Swire Coca Cola
Attn:  Mr. Rob Gehring (President and CEO)
12634 South 265 West
Draper, Utah 84020
Great Lakes Coca Cola
Attn:  Mr. Jeff Laschen (CEO)
7400 N Oak Park Ave
Niles, Illinois 60714  
Coca-Cola Beverages Florida
Attn:  Mr. Troy Taylor (CEO)
10117 Princess Palm Ave
Ste 100
Tampa, FL 33610
Bottler addresses

What Else?

For us to be successful, we need to ensure that our efforts are noticed. And the best way for them to be noticed is by:

1) volume of requests (who can you recruit to help join us?)

2) standing out (handwritten letters, including photographs, creative cards, pink envelopes, etc. will go a long way to make our requests stand out).

3) sending your letter at the same time as everyone else (we want to maximize the influx of mail on a given day or week).

In addition, the Committee will be sending a copy of the TaB stories book with formal letter to the CEO’s of these companies on the same day.

TaB Stories Books headed to the Bottlers

Modified Cover Photo based upon “bottles” by David Kracht is licensed under CC BY-NC-SA 2.0

Two Weeks Until we Contact Coca-Cola Bottlers

As we previously shared, our October event will be to contact three Coca-Cola Bottlers (+ your local Coca-Cola Bottler).

When

On Friday, October 8th, please join us by contacting the three bottlers by sending their CEO’s a letter.

What to Say

The key message points should be that we want them to help us bring TaB back into production, and we’re asking them to work with the Coca-Cola Company to produce TaB once again. You might consider suggesting if they became the only bottler, there would be a lot of demand for their services across the U.S.

But be sure to make the message your own–tell them how much TaB means to you, and why it should be brought back.

How to Contact Them?

Swire Coca Cola
Attn:  Mr. Rob Gehring (President and CEO)
12634 South 265 West
Draper, Utah 84020
Great Lakes Coca Cola
Attn:  Mr. Jeff Laschen (CEO)
7400 N Oak Park Ave
Niles, Illinois 60714  
Coca-Cola Beverages Florida
Attn:  Mr. Troy Taylor (CEO)
10117 Princess Palm Ave
Ste 100
Tampa, FL 33610
Bottler addresses

What Else?

For us to be successful, we need to ensure that our efforts are noticed. And the best way for them to be noticed is by:

1) volume of requests (who can you recruit to help join us?)

2) standing out (handwritten letters, including photographs, creative cards, pink envelopes, etc. will go a long way to make our requests stand out).

3) sending your letter at the same time as everyone else (we want to maximize the influx of mail on a given day or week).

In addition, the Committee will be sending a copy of the TaB stories book with formal letter to the CEO’s of these companies on the same day.

TaB Stories Books headed to the Bottlers

Stay tuned for weekly reminder posts!

Modified Cover Photo based upon “bottles” by David Kracht is licensed under CC BY-NC-SA 2.0

Three Weeks Until we Contact Coca-Cola Bottlers

As we previously shared, our October event will be to contact three Coca-Cola Bottlers (+ your local Coca-Cola Bottler).

When

On Friday, October 8th, please join us by contacting the three bottlers by sending their CEO’s a letter.

What to Say

The key message points should be that we want them to help us bring TaB back into production, and we’re asking them to work with the Coca-Cola Company to produce TaB once again. You might consider suggesting if they became the only bottler, there would be a lot of demand for their services across the U.S.

But be sure to make the message your own–tell them how much TaB means to you, and why it should be brought back.

How to Contact Them?

Swire Coca Cola
Attn:  Mr. Rob Gehring (President and CEO)
12634 South 265 West
Draper, Utah 84020
Great Lakes Coca Cola
Attn:  Mr. Jeff Laschen (CEO)
7400 N Oak Park Ave
Niles, Illinois 60714  
Coca-Cola Beverages Florida
Attn:  Mr. Troy Taylor (CEO)
10117 Princess Palm Ave
Ste 100
Tampa, FL 33610
Bottler Addresses

What Else?

For us to be successful, we need to ensure that our efforts are noticed. And the best way for them to be noticed is by:

1) volume of requests (who can you recruit to help join us?)

2) standing out (handwritten letters, including photographs, creative cards, pink envelopes, etc. will go a long way to make our requests stand out).

3) Sending your letters at the same time as everyone else. So the influx of mail is maximized.

In addition, the Committee will be sending a copy of the TaB stories book with formal letter to the CEO’s of these companies on the same day.

TaB Stories books headed to the bottlers

Stay tuned for more info and reminder posts!

Modified Cover Photo based upon “bottles” by David Kracht is licensed under CC BY-NC-SA 2.0

We Need to Keep Up the Pressure

We continue to work together in our TaB community to convince Coca-Cola to bring TaB back into production.

So far, we’ve focused our energy on the parent company, and we’ve tried to get external entities (like stores and restaurants) to help us.

Today, we have a different approach.

Local Bottlers

There are around 45 bottling companies that create Coca-Cola Products and distribute them to stores around the U.S.

We have selected three large bottlers in a variety of areas around the United States. The way we see it, we could all reach out to our local bottler; and the result would be that each bottler might get a few letters and e-mails…OR, we could multiply our efforts by having all of us contact all three of these bottlers. Having our voices combined will maximize our impact.

Our Reasoning

The hope is that if these bottlers realize there is demand for TaB, they will work with the parent company to bring it back. These bottling companies are very customer-focused and have a much closer connection to consumers as they are the ones who create and distribute the product(s) we all love. We hope they take our request to heart and work with Coca-Cola.

The Bottlers We’ll be Contacting:

  • Coca-Cola Florida
  • Great Lakes Coca-Cola
  • Swire Coca-Cola

Note: if your local bottler isn’t on the list–don’t be alarmed. We have to start somewhere, and our goal is to target bottlers that 1) recently produced TaB , 2) are in a few different regions in the United States where there is demand for TaB, and 3) they previously participated in selling product on Amazon. If we can get even one of these to start producing and selling TaB on amazon, it’s a step in the right direction.

Depending on how things go, we may target others later.

Call Your Local Bottler Too!

In addition to having all of us contact these three bottlers–it’d be great if every one of you contacted your own local bottler too. That way, all of the bottlers are hearing from us.

Next Steps

Please stay tuned for additional mailing address details for these companies. We will be scheduling this effort on Friday 10/8. This will provide us ample time to promote the event and recruit others to join us. The more of us, the better. Do you have a kid or grandkid who is complaining of boredom? Maybe they can help us write letters on 10/8??

In addition to your letters, the Committee will be sending a copy of the TaB stories book with a formal cover letter to the CEO’s of these companies on the same day.

Image: “Shiny rocks! (fancy sapphire) – free image” by Butterfly Psyche is licensed under CC BY-NC-SA 2.0

Quick Reminder: Please Sign and Share Petition

As we shared previously, we have recently launched a new Change.org Petition to SaveTaBSoda!

This blog post is a “THANK YOU” for those of you who have signed and shared, and it’s a REMINDER for those who haven’t!

  • If you’ve already signed it, THANK YOU!
  • If you’ve already shared it, THANK YOU!

As of the time of this publish, we’ve received over 500 signatures! And that’s in only a week!!!

We aren’t planning to post a lot of reminders about signing this TaB petition in our group, but there will be a few periodic posts about it to catch those who are new to all things #SaveTaBSoda.

Our next goal (once we’ve captured signatures from the TaB Social Media Community and those who follow SaveTaBSoda) is to capture signatures from the general public who support our efforts.

Stay tuned! And in the meantime, let’s do what we can to get those numbers up! If everyone who signed it could convince even one other person to sign–we’d be up to 1,000+!!

A New Petition: Please Sign and Share

We’ve created a new Change.org Petition to SaveTaBSoda!

Before we go any further: Some of you may have already signed one or more petitions to Save TaB, and wonder why we are starting a new one.

It’s a great question. Let us explain.

Change.org allows any individual or organization to create a petition. And there are several TaB petitions floating around with few to many signatures. The important thing to note is that each petition organizer controls the petition and when/if it is delivered to the recipient. We don’t control any of those, and cannot deliver them to Coca-Cola.

We at SaveTaBSoda Committee have created a new petition–and we hope you sign it, share it, and help our group adopt it as our “official” petition for several reasons:

Control of Petition

The SaveTaBSoda Committee actually controls this petition and has the ability to send it to the Coca-Cola Company when we have enough signatures. Other petitions (while they are fantastic!) are controlled by individuals who decide when to share with Coca-Cola. (It’s perfectly fine to sign those too. Sign any petition you see that will help us save TaB–we certainly would too!)

Advertising

The SaveTaBSoda Committee plans to advertise our petition via Google Ads and Facebook Advertising. So while our petition signature numbers may start off small–they will organically increase as true TaB lovers uncover our efforts to #SaveTaBSoda!

Additionally, we have a call to action directly on our home page to have users sign this petition, with traffic coming in directly from our Google Ads. A petition is one of the best ways we can show Coca-Cola just how many of us love TaB.

Staying Power

We hope by now you are seeing that the SaveTaBSoda committee is here to stay. We’re in this for the long haul. We started organizing in October of 2020, and our volunteer army has shown no sign of weakness. In spite of us all having full work schedules, we find the time to work together for our shared cause.

We plan to be around until TaB is back on store shelves and beyond. So we will be here to deliver the petition when we have the right number of signatures.

Note: We have established several committee members as administrators of the petition. Having several stewards of our signatures will help ensure that our petition continues to carry on even if one of us isn’t around to deliver it.

Thanks so much for your support–and now is the time to Sign, Share, and Share again! This petition is going to need some love 🙂

Final Note

We are looking for some additional photographs to post along with the petition. Change.org advised that having several images associated with the petition can help gain signatures. Photos with people are best. If any of you have a nice photo that shows people enjoying TaB, and you’d be willing to use it for the petition–please contact us. We can certainly rotate a few different ones through 🙂

Part III: What Success Tastes Like!

Hint: It tastes like SURGE! (and hopefully TaB!)

In our prior blog post, we shared the story of the SURGE Movement.  Where we left off, the group had been working hard to get Coca-Cola’s attention around the demand for SURGE to hopefully get it brought back into production.

It’s Coming Back!

In 2014 (after 2.5 years of effort), the SURGE Movement finally had received the exact message they wanted to hear from Coca-Cola’s President:  J.A.M. (Sandy) Douglas.  The e-mail said “…thanks for your ongoing interest in SURGE.  We are working on a plan to make SURGE available again by popular demand and we will follow up with you as soon as it’s ready.  Thanks.”

“When we received the first communication from [Coca-Cola’s President], making us aware of SURGE’s imminent return, I literally couldn’t stay standing.” said Sheridan.  “I was so excited, my body alternated between bouts of jumping and uncontrollable school-girl giggling, and collapsing to my knees, overwhelmed by the gravity of what was happening.”

And it was actually happening 😊

Visiting Coca-Cola Atlanta

As the plans for bringing SURGE back began to emerge, the SURGE Movement members were invited to Coca-Cola headquarters for a SURGE launch party.  The group had never met in person—so this opportunity was going to be exciting on many levels.  “I had been working with Evan and Sean every single day for the last 2-2.5 years so to finally have had an opportunity to meet them in person was an extremely amazing experience,” said Winans. 

“I can’t describe the feeling that came over me when I turned the corner and saw the surprise SURGE party,” said Carr. “The celebration was amazing…the energy behind the relaunch of this product…was…so full of energy!”

SURGE Movement members pose with Coca-Cola Employees at the SURGE Launch party.  Photo by Marc Andrew Stephens, courtesy of SURGE Movement

After the Revival

When Coca-Cola brought SURGE back, they started with an online-only distribution through Amazon.  And it expanded from there!

During the course of six years, SURGE was produced in:

  • 16-ounce cans
  • Frozen form (first at Burger King, and eventually at Cinemark Theaters, Wawa’s, Corner Stores, Royal Farms, Stripes, Quik Shops, Loaf ‘N Jugs, and other retailers throughout the nation)
  • 12-ounce cans (produced for a limited time only via Coca-Cola Consolidated Territory)
  • Fountain (SURGE bag-in-box)
  • Other Flavors!
    • SURGE Red Berry Blast, available at Circle K stores
  • Freestyle Machines
    • Surge, Surge Zero, SURGE Vanilla Vibe, SURGE Cherry Rush, and SURGE Grape Glory (only in Burger King)

During the time of SURGE’s growth, the SURGE Movement lived on in social media. The SURGE Movement Admins worked together to ensure a positive future for SURGE.   “We’ve got something special going on that isn’t going away,” said Carr.  “SURGE is in all of our hearts forever and the Movement is where we celebrate.”

2020 Happened

Unfortunately, for SURGE fans and TaB fans alike—it’s very difficult to obtain our sodas these days.  TaB has been completely eliminated (other than via fountain at three Coca-Cola Store locations in Atlanta, Orlando, and Las Vegas).

SURGE, while it has not been eliminated, is currently not being bottled or distributed (due to covid supply chain issues, aluminum shortages, and ongoing company transitions).  Coca-Cola has temporarily ceased the bottling, production, and distribution of SURGE.  Until it’s available in a more widespread manner, SURGE fans can continue to purchase SURGE at participating Burger King Freestyle locations nationwide.

But this is not the end…it is only the beginning!

2021 and Beyond!

SURGE Movement Admins Matt, Evan, and Sean have been through a lot trying to save their favorite soda.  And we appreciate their willingness to share their stories with us.  With the addition of admins Joey Chemis and Bingo Henderer, they are ready to help take SURGE to the next level!

Words of Wisdom

In closing, they have a few words of encouragement for TaB (and SURGE) lovers alike:

We at the SURGE Movement are seeing the energy being put behind TaB and are inspired by how organized these efforts are. Our advice is to never give up and keep trying new things, let the community decide what’s best.

These brands are much more than soda brands– to those who grew up with them, they are lifestyles. As our community continues to ensure SURGE expands and is broadened, there should be some room on the shelf for TaB as well.

Keep up the hard work and continue to show the loyalty that makes a great brand. In most of our eyes, the comeback story for SURGE is mostly unwritten. Eventually with a balance of the right strategies, the uphill battle will pay off and the power of the people will win the pennant. We at the SURGE Movement wish your team and community the greatest luck ahead!

Conclusion

We hope you enjoyed the blog posts about products that have been discontinued and brought back due to consumer demand.  And we hope they have helped to inspire and energize you around our plan to Save TaB Soda!

While SURGE and TaB are very different-tasting sodas, there are a lot of similarities between the products and their fans:  the drinkers are incredibly loyal, and the products are very unique and very iconic.  SURGE screams 1990s, while TaB was the leading diet drink from the prior three decades.  Both are “retro,” and both have cemented themselves as pop culture icons!

Stay tuned for additional blog posts about saving our soda, and how you can help!  It’s going to take all of us to make a difference.

If you haven’t yet–don’t forget to follow us on Facebook!