Some fans show their love for TaB by stocking up. Some show it by saving every can they’ve ever opened. And then… there are the fans who take things a little further. We’ve been hearing whispers — stories of people who’ve made TaB part of their identity in the most permanent way possible. Let’s justContinue reading “Join the TaB Tattoo Movement: Share Your Story”
Author Archives: savetabsoda
💗 Project: “Show TaB Demand”
A New, Focused Effort to Show Coca‑Cola the Real Demand for TaB On April 29, 2026, during The Coca‑Cola Company’s Annual Shareholder Meeting, TaB fans finally heard something meaningful — not a dismissal, not a canned line, but a direct acknowledgment from CEO Henrique Braun about how discontinued brands are evaluated. Here is Henrique’s fullContinue reading “💗 Project: “Show TaB Demand””
A Warm Welcome from TaB Fans
On March 31st, Coca‑Cola welcomes a new CEO, Henrique Braun. James Quincey, who has served as CEO since 2017, will be taking the role of Executive Chairman. Henrique Braun will be taking over as CEO. For most people, leadership changes come and go quietly. But for TaB fans — a cross‑generational community that has stayedContinue reading “A Warm Welcome from TaB Fans”
We Need Video of the Next Generation!
Calling All TaB Fans: Help Us Show Coca‑Cola That TaB Isn’t Just for the ’70s and ’80s! For decades, TaB has been more than a soda — it’s been a symbol of individuality, nostalgia, and community. Many of us first fell in love with TaB back in the 1960s or 1970s, and we’ve carried thatContinue reading “We Need Video of the Next Generation!”
Register for a Toast to TaB
This October is a special time for TaB lovers, because we’re commemorating five (long!) years since TaB was discontinued. We’re marking the occasion by celebrating the ongoing Spirit of TaB and the vibrant fan community! We’ve had five years of passionate advocacy, creative campaigns, and community-powered nostalgia. From race cars to billboards and soda tastings,Continue reading “Register for a Toast to TaB”
Share your TaB Story (in Video)!
We’ve been riding high on fizz and nostalgia all month long—and Spirit of TaB Month is just getting better. From the bold-as-TaB billboard lighting up the skyline to the racecar that zoomed through our hearts (and timelines), we’ve been celebrating the legacy of the soda that never should’ve left the shelves. But now, it’s yourContinue reading “Share your TaB Story (in Video)!”
It’s Officially Spirit of TaB Month
October has arrived, and with it comes a fizzy wave of nostalgia, creativity, and community—because it’s officially Spirit of TaB Month. Whether you’ve been sipping from a stockpiled stash or simply dreaming of that iconic hot pink can, this is the moment to rally, reminisce, and raise your voice. 📍 Atlanta Goes Magenta: The BillboardContinue reading “It’s Officially Spirit of TaB Month”
Five years without TaB.
Still Sassy. Still Fierce. We’re Still Here. It’s been nearly five years since Coca-Cola discontinued TaB, but for many of us, this brand lives on — not just in memory, but in our identity, our community, and our creative spirit. This October, we’re going to celebrate the Spirit of TaB all month long–a commemoration ofContinue reading “Five years without TaB.”
Thank You for a TaB-ulous Back-to-School Letter Campaign!
As the school bells rang and the spirit of advocacy kicked into high gear, the SaveTaBSoda community showed up in full force—armed with passion, nostalgia, and some seriously heartfelt letters to Coca-Cola. We want to extend a huge THANK YOU to everyone who participated in our back-to-school activity. Whether you wrote your own letter, usedContinue reading “Thank You for a TaB-ulous Back-to-School Letter Campaign!”
Back to School with TaB: Your First Homework Assignment!
Class is officially back in session, TaB fans — and we’ve got your first assignment ready. ✏️ We hope your summer vacation was filled with fizz, fun, and maybe a few magenta cans from the archives. But now it’s time to sharpen those pencils (or keyboards) and get creative. The SaveTaBSoda committee is kicking offContinue reading “Back to School with TaB: Your First Homework Assignment!”
Save TaB Soda 