A fan-led comeback campaign · Est. 2020

Bring back
the icon that
never fadesTaB.

The original zero-sugar cola. The Pink Pioneer. Discontinued in 2020 after 57 years — but never forgotten. We’re the SaveTaBSoda Committee, and we’re working to convince Coca-Cola to produce it again.

Sign the Petition → Call 800·GET·COKE Request TaB Online

9,000+ petition signatures · billboards in Atlanta · one very loyal fanbase

Illustrated pink TaB soda can EST. 1963
Why we’re here

On October 16, 2020, Coca-Cola quietly killed an icon.

After 57 years on shelves, TaB — Coca-Cola’s first-ever diet cola — was discontinued. To some it was a news blip. To us it was personal.

So we got organized. The SaveTaBSoda Committee is a coast-to-coast group of devoted TaB drinkers speaking with one voice: this beloved, one-of-a-kind cola deserves to come back. We make calls, write letters, raise billboards, and refuse to let a legend fade into the history books.

There is no substitute. There never was. That’s exactly why we keep going.

Read our story →
57
Years on shelves
1963 – 2020
9,000+
Petition signatures
and climbing
3
Billboards raised
in Coke’s hometown
∞
Reasons to
bring it back
A towering store display of 12-can TaB cases Retro split-flap departures board at the TWA terminal
The Pink Pioneer

Coca-Cola’s coolest
cult classic.

Through the 1970s and 80s, that unmistakable pink can was everywhere — a statement drink with a flavor no one has ever managed to replicate.

TaB was never trying to be Diet Coke. It was the original, the defiant alternative, the diet cola with real attitude. Even Coca-Cola calls it the “Pink Pioneer.” We call it the best soda ever made.

Sing it loud

The TaB Fans’ Anthem

A love letter to the Pink Pioneer — turn it up and join the chorus.

Voices of the faithful

Real fans. Real devotion.

A few notes from the thousands who refuse to let TaB go.

“
Nothing tastes like TaB. I stocked up like a crazy prepper, paid a fortune on eBay, and I miss it every single day.
— A faithful customer
“
It’s a central part of my life. When the news came out, people I hadn’t spoken to in ten years called to give me their condolences.
— Committee member
“
I’ve been drinking TaB since the ’60s. They don’t even have to advertise it. We love it. Just bring it back.
— Lifelong drinker
Two minutes. Real impact.

Help us
save TaB.

Step 01

Sign the petition

Add your name to thousands demanding TaB’s return. Numbers are our loudest argument.

Sign now → Step 02 · Easiest

Submit a product request

Ask Coca-Cola for TaB right on their official form — no phone call required. The easiest two minutes you can give the cause.

Open the request form → Step 03

Call Coca-Cola

Prefer to talk? Dial 800·GET·COKE and politely ask for TaB back. Every call is logged at HQ.

800·438·2653 →

See all the ways to help →

Join the fizz

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on the comeback.

Campaign updates, news hits, and the moment TaB returns to shelves. Subscribe over on our blog and never miss a beat.

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