The Vault · World of Coca-Cola, Atlanta
After 57 years on shelves, TaB, Coca-Cola’s first-ever diet cola, was discontinued. To some it was a news blip. To us it was personal.
So we got organized. The SaveTaBSoda Committee is a coast-to-coast group of devoted TaB drinkers speaking with one voice: this beloved, one-of-a-kind cola deserves to come back. We make calls, write letters, raise billboards, and refuse to let a legend fade into the history books.
There is no substitute. There never was. That’s exactly why we keep going.
Read our story →A love letter to the one-calorie classic, turn it up and join the chorus.
Add your name to the thousands already demanding TaB’s return. It takes thirty seconds, you only do it once, and it’s the foundation everything else builds on.
This is the step that actually moves the needle. Every request is logged at HQ, so the more often they hear from us, the louder we get. Do it whenever TaB crosses your mind — every payday, the first of the month, any time you miss that pink can.
◴ Tip: set a recurring reminder so you never forget a round.
A comeback needs a crowd that keeps showing up. Follow along for campaign pushes, fun TaB photos, and your place in the community — so you always know the next thing to do.
One name on a petition is a great start, but TaB will only come back if we keep up our efforts, together.
Campaign updates, news hits, and every step of the fight to bring it back. Subscribe over on our blog and never miss a beat.
Opens our blog, where you can join the mailing list in one click.
A signature is step one. TaB will only come back if the crowd keeps showing up — follow the movement for campaign news, fun TaB photos, and every win along the way.
