Together we can save TaB!

On October 16, 2020 the Coca-Cola Company announced they would discontinue TaB–the original diet cola–after 57 years of production.

That’s where we come in. We’re TaB drinkers with a purpose. We’ve formed the SaveTaBSoda Committee to work together to convince Coca-Cola to reverse their decision.

We need your help to convince Coca-Cola to bring TaB back.

Best Ways to Help!

The most impactful thing you can do to advance our cause is by helping us increase our supporters. The more of us there are, the more likely the Coca-Cola Company will listen to us.

Additional Ways to Help

Call Coca-Cola! 800.GET.COKE – Ask for TaB Back!

If you’re interested in planning out events and other ways to get in touch with the Coca-Cola Company, subscribe for updates below, and read additional information about the SaveTaBSoda Committee here.

Previous Posts is an unofficial fan site. We are in no way officially affiliated with the Coca-Cola Company. TaB soda and its associated trademarks are property of the Coca-Cola Company. This is a website run by fans and all materials on this site are for entertainment purposes only.

16 thoughts on “

  1. Would like to keep fighting for Tab! How stupid is Come to have a popular drink they don’t even have to advertise??? The they advertise stupid Diet Coke which is awful as the soda your mom used to drink🙄. Boy they got that wrong!


    1. Thanks Sheila! We appreciate your support! Stay tuned for more ideas from the SaveTaBSoda Committee. This month, we’re promoting our billboard campaign. And we’ll have some additional activities coming up soon! In the meantime, don’t be afraid to give them a call and let them know you want TaB back! 800.GET.COKE


  2. You don’t really love Tab unless you’re a “hump a can of Tab to Mt. Everest base camp” Tab lover………….

    My wife at EBC October 2019

    Liked by 1 person

  3. I’m down to my last 2 12 packs from the load I stockpiled over a year ago. I’m devastated! TaB drinker since I was 12 yrs old and I’m now 54. They need to continue to make it for the diehard TaB fans like myself. Surely we are the last generation. SAVE TAB!!!

    Liked by 1 person

  4. I’m so thankful to have found this group. I have been a Tab drinker since I was a kid and have been missing it since it was pulled. Here in Maine it was always difficult to find, but when I would find it – I would buy ad much as I could. I have a picture of the last Tab I ever had (it was right before they announced it was being pulled). I can’t wait to help out this group and hopefully bring some energy to this campaign!

    Liked by 1 person

  5. Living in ATL and being a TAB consumer I was amazed they discontinued production.
    Former CEO and Chairman of Coca-Cola Roberto Goizuita was a gigantic fan of TAB and was his favorite
    beverage they made. Rumor has it that they would never get rid of it. Sadly, Roberto passed away in 1997.

    Liked by 1 person

  6. Been a faithful fan since 1980. Besides us die hard fans, they can appeal to the younger crowd by marketing the retro angle. Surge (yuck) came back, why not Tab? Even if only offered in 2 liter sized. Thanks for all that you do!

    Liked by 1 person

    1. Hi Kat, yes, we agree! They could appeal to the younger crowd by advertising the retro angle AND, just simply by 1) making the product available so it’s not hard to find, and 2) adding a simple description to the packaging that explains it’s a cola product with no sugar. Because they didn’t advertise for so many years, younger people have literally no idea what TaB is (they don’t know about the old commercials). Believe it or not…some people think it’s bubble gum flavored soda.


  7. Hoping Coca Cola would bring back TaB or at least allow someone else to bottle it like they did with Dr. Pepper. Down to my last 2 1/2 twelve packs.😢

    Liked by 1 person

  8. I’m down to my last 4 cases of TaB, and things are getting dire. We NEED to convince Coke that this product is worth keeping around. I’d even be fine with them releasing periodically, in limited runs. As long as I knew they were coming. It’s just the best cola there is.

    Liked by 1 person

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