- Thank YOU to everyone who donated—We have two billboards live with five rotating images up for 30 days!
- Help Us! Let’s use this momentum to Contact Coca-Cola every single day the billboards are up. Call (800.GET.COKE) or E-mail Them using their contact form.
- We’re going to need to raise funds again. And we’ll be announcing our next event soon.
First, and most important—THANK YOU to every single person who donated to our fundraiser to help us make the billboards a reality. With the donations we received, we were able to acquire two digital locations in Atlanta (a larger one on Luckie St & Ivan Allen Jr BLVD Intersection—facing Coca-Cola Headquarters and near World of Coca-Cola, and a smaller one on Piedmont Road & Dan Lane—a busy intersection with lots of traffic). These digital billboards will rotate in 10 second intervals on the signs for the next 30 days (6/13-7/12).
Our billboards contain five different ads from us. The larger billboard is targeting Coca-Cola directly (because it faces Coca-Cola). The message to Coca-Cola is very simple and to the point. Paraphrased, it’s: We want to buy TaB again. Sincerely, us.
The logo-less can (we were not permitted to use the TaB logo) helps to evoke the “missing” aspect of TaB. That bright, striped, recognizable can really shows up well on these lighted billboards and grabs the attention of passersby right away.
The smaller billboards are also targeting Coca-Cola, but secondly, they are intended to interest other consumers in our cause—and drive them to our website where we’re collecting signatures and raising funds for the next activity. We’re using a testimonial style billboard to help others see that TaB isn’t just an ordinary soda. It’s something people will go WAY out of their way to make a part of their lives.
We hope you enjoy the billboard designs—below.
We’ve issued a national press release about the committee and the billboards, in hopes that we’ll see some stories picked up about our efforts.
How can You help?
While these billboards are up, we need every single person who ever wanted TaB back to contact Coca-Cola and let them know how much it means to them. Call every day (800.GET.COKE).
- Tell them about the billboards.
- Tell them if you donated your own money to the billboard campaign (because you couldn’t buy TaB).
- Make sure to politely request that they bring TaB back into production.
Our committee continues to contact the Coca-Cola Company to make formal requests for TaB, and we’ve reached out to them directly regarding the billboards–to see if they’ll speak with us.
Remember—every single voice helps, and we can’t make any progress without all of YOU letting Coca-Cola know you want TaB back.
Additionally, we hope to see more signatures on the petition during this time of heightened awareness of our efforts. Please continue to share the petition around—and if you see any articles online with comment sections discussing TaB—make sure you drop the link to the petition out there and ask people to sign it! (https://www.change.org/savetabsoda)
The Committee spent the funds we raised for the billboard activity, so stay tuned for additional information soon about our upcoming efforts. In the meantime, if you are willing to help us raise funds to help jumpstart our next activity, please visit our fundraising site.
Photos & Design Mockups of the billboard designs that rotate through them are below: