It’s March, and one of the biggest events this month will be the NCAA Basketball Tournament known as “March Madness.”
While TaB doesn’t have a lot to do with Basketball–one thing we have in common with the sport is the need for cheerleaders. We need all of you to be “Cheerleaders for TaB!”
The SaveTaBSoda Committee is working behind the scenes contacting companies (like grocery stores, retailers, and the like) as well as the independent bottlers–trying to find even one who is interested in helping us #SaveTaBSoda. If consumers can’t convince Coca-Cola, we’re hoping we can convince another company to help convince them on our behalf.
While we’re doing this–we need you–our TaB Cheerleaders–to keep up the energy and excitement around the TaB brand. We need to ensure that Coca-Cola is constantly hearing from consumers about how much WE LOVE TAB.
During the month of March, there are numerous ways you can participate. And we hope you’ll help us with all of them!!
(plenty of details below the graphic)
1- Contacting Corporate
- Call Coca-Cola at 800.GET.COKE. Ask for TaB to be stocked in stores again.
- E-Mail Coca-Cola (select “Product Availability” as the topic)
2- Contacting Retailers
Contact one of the top grocery store/retail companies in the U.S. and ask them to carry TaB in their stores or online. After all, if they make it available online–that’s a national presence!
| Store | Contact Method |
| ALBERTSONS COS. INC. | Send an Online Form |
| AMAZON | If you have an Amazon Account: Webchat with them. Just search “Chat” in Amazon to find the feature. Or call customer Service: 1 (888)280-4331 Or Send a Letter: Amazon 410 Terry Ave N Seattle, WA 98109 |
| COSTCO WHOLESALE CORPORATION | Provide feedback about your nearest Warehouse Or Send a Letter: Costco Wholesale P.O. Box 34331 Seattle, WA 98124 |
| HY-VEE | Fill out an online form or live chat on the Contact Us Page |
| WALMART INC. | Use the Contact Us form to do a product request for TaB |
| THE KROGER CO. | Send a Letter: The Kroger Co Customer Relations 1014 Vine Street Cincinnati, Ohio 45202-1100 |
| PUBLIX SUPER MARKETS INC. | 1 (800) 242-1227 Press 6, then Press 8 |
3- Flood Social Media with TaB
- Make sure to tweet @CocaColaCo, @CocaCola, and use #SaveTaBSoda!
- Tweet photos of TaB
- Comment on Coca-Cola Twitter Posts
- Reply to others with #SaveTaBSoda and link to our website
Save TaB Soda 
Glad to see this. I’ve been commenting on Coke tweets for awhile and would love company. Also, if you see others in the thread, be sure to leave a heart (like) and retweet to amplify the message. My handle is @brotherbeth
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Thanks Beth! And good suggestion. Let’s hope we see more TaB allies out on social media this month!! (and beyond)
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TaB fell victim to a PR push designed to demonstrate agility. It is an irrational move that cost the Bottlers millions in lost sales and lost the company good will. key leverage point is Bottlers… if enough Bottlers push Atlanta maybe something will break loose. It will sell more tha Coke Coffee, Coke energy or recurring sale of Coke space ship.
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Hi Charlie, great suggestion! We are certainly working to convince the bottlers. You’re right–they have some leverage. If you have any specific ideas that you think would be a compelling case to convince one (or many) of them–or even good contacts for a bottler–please contact us!
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Will do. In the meantime, I will activate my network personally and see if there is a seam we can penetrate
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