Part III: What Success Tastes Like!

Hint: It tastes like SURGE! (and hopefully TaB!) In our prior blog post, we shared the story of the SURGE Movement.  Where we left off, the group had been working hard to get Coca-Cola’s attention around the demand for SURGE to hopefully get it brought back into production. It’s Coming Back! In 2014 (after 2.5Continue reading “Part III: What Success Tastes Like!”

Part II: A Coca-Cola Product Revived!

In our prior blog post, we shared a handful of success stories about products that were once discontinued, and subsequently brought back due to consumer demand. We left off in the last post talking about SURGE—now let’s dig in to explore how this brand was brought back to life by a group of SURGE SuperContinue reading “Part II: A Coca-Cola Product Revived!”

Part I: Product Comeback Stories!

We’re here to Save TaB!   If you’re reading this, you may be wondering “how likely is it that Coca-Cola will change its mind and bring it back; what are our chances of saving it?”  You’re not alone—we wonder that too. And while we can’t know for sure—we do know that many companies have brought previouslyContinue reading “Part I: Product Comeback Stories!”

Tomorrow, Join us at Our “Meet Up With Fellow TaB Lovers”

As previously communicated, we are scheduling a virtual social event! You have ONE day to RSVP! Who: Anyone who loves TaB and wants to meet other TaB lovers. What: Fun TaB Happy Hour When: Friday, August 13th from 7-9 PM EDT. Join when you can, leave when you need to! Where: It will be aContinue reading “Tomorrow, Join us at Our “Meet Up With Fellow TaB Lovers””

Two Days Until “Meet Up With Fellow TaB Lovers”

As previously communicated, we are scheduling a virtual social event! You have two days to RSVP! Who: Anyone who loves TaB and wants to meet other TaB lovers. What: Fun TaB Happy Hour When: Friday, August 13th from 7-9 PM EDT. Join when you can, leave when you need to! Where: It will be aContinue reading “Two Days Until “Meet Up With Fellow TaB Lovers””

This Friday: “Meet Up With Fellow TaB Lovers”

As previously communicated, we are scheduling a virtual social event! Who: Anyone who loves TaB and wants to meet other TaB lovers. What: Fun TaB Happy Hour When: Friday, August 13th from 7-9 PM EDT. Join when you can, leave when you need to! Where: It will be a virtual event–RSVP On Facebook to getContinue reading “This Friday: “Meet Up With Fellow TaB Lovers””

Meet Up With Fellow TaB Lovers

We are organizing an informal “Let’s Talk about TaB” meet up.  This is going to be a fun virtual social event for all of us who love TaB to meet like-minded folks and talk about TaB.   We are planning this for Friday August 13th! (easy to remember) Let’s consider it a “Happy Hour” for TaBContinue reading “Meet Up With Fellow TaB Lovers”

TaB Soda Market Research Results

As you know, we’re here to Save TaB! One of the ideas we’ve been working on is to capture some information from TaB drinkers to help demonstrate to the Coca-Cola Company how viable the product is and how just a little bit of investment in advertising and marketing it would make a world of differenceContinue reading “TaB Soda Market Research Results”

Thirsty Thursday

As we communicated in a prior post, our calendar of events was created to organize our #SaveTaB campaign. It helps us keep our tweets and Facebook posts interesting and engaging with different categories each day of the week. Today is “Thirsty Thursday.” Every Thursday, we ask you to create tweets and posts that show us what you’reContinue reading “Thirsty Thursday”