Coca-Cola’s Newest Leaders Must Hear from TaB Drinkers!

Coke leadership changes provide an opportunity for us, those who love TaB soda, to reach someone new who might be interested in revisiting the TaB cancellation. Let’s write some letters!!

Coke’s New Executives

Coca-Cola has announced the promotion of two company insiders to become leaders of key business units.  Mr. John Murphy will become President of the Coca-Cola Company.   Ms. Jennifer Mann will become President of Coca-Cola North America (the company’s largest operating unit).

Let’s write them some letters!

Both Coca-Cola veterans will report up through the chief executive officer, Mr. James Quincey.

Letter-Writing Campaign

We are undertaking a letter-writing campaign where we are asking all TaB drinkers to write letters to both new executives to provide a congratulations and a formal ask to bring TaB back.  We hope they will be willing to listen to us and work with the CEO and other executive leadership to bring TaB back.


We’ll start writing letters right away, and will continue through the middle of October.  Let’s continue to deliver letters to these new leaders to let them know we are not giving up on TaB.

Easy Templates

We’d prefer if each of you wrote a personal letter to these two executives….  But, we understand writing letters can be time-consuming.  So if you don’t have that kind of time, and still want to participate—we’ve made it super simple for you.   Just download our pre-written templates, print them out, fill in your personal details, and mail!  You can also add a handwritten note to the letter for a personal touch!   Or use ours as a template to write your own. Make sure to ask for a response back!

Let’s Send Lots of Letters

Feel free to send at least one to each executive from yourself and one from every other member of your household!

We’ll track the downloads of our template and let you know how many letters Mr. Murphy and Ms. Mann should expect to receive during the next several weeks.

Thanks in advance for your help and participation in this effort!

Published by savetabsoda

The SaveTaBSoda Committee was formed in 2021 to help convince Coca-Cola to bring back TaB Soda! TaB was discontinued in 2020, and we weren't finished with it yet. Join us in our efforts to save TaB from the history books.

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