Help Us Build an Online Photo Archive

We are working on a new project starting in May, and we need your help.  We would like to build an online archive of photographs from TaB drinkers that shows how we’ve spent the past 59 years with TaB!  As we all know—TaB is more than just a beverage, to us.  Let’s show Coca-Cola (and other important stakeholders) how we made TaB a major part of our lives!

For those of you who have been following the SaveTaBSoda efforts for a while, you may remember last year when we collected stories and photographs from TaB drinkers to create a printed book that we sent to Coca-Cola stakeholders.  This new idea expands upon that—printed books were nice—but this new concept will allow us all to view the finished product!  And, as a bonus, it will be easier for all of us to share the completed archive around with important stakeholders when it’s in a digital form.

Please look through your own personal photos, and if you have one (or many) photos that you’d like to send us to be part of this archive, please upload them at the link below.

The only real “rules” are that you have to be the owner of the photograph and be willing to provide SaveTaBSoda permission to use the photo.  Anything TaB-related is fair game!

We hope this will be a fun final product that we can all enjoy—and will serve a dual purpose of helping to tell the story of TaB drinkers to others who are interested in helping our cause.  Plus—we’ll start sharing fun photos on our Instagram and Twitter account and more!

Some ideas for submissions:

  • You drinking TaB!
  • Family members drinking TaB!
  • TaB apparel
  • TaB collectibles and decor
  • TaB holiday items
  • TaB-themed food items (birthday cakes!)
  • TaB artwork or drawings
  • Anything else TaB-related you can think of!

Photos can be new; they can be old—we’d love a mixture of both!

Upload your photos here:

Let’s Spring Into Action

Thanks to everyone who participated in our “March Madness Cheering for TaB” event! We know you made many calls to Coca-Cola and sent many notes off to major retailers (like Albertson’s, Amazon, Costco, Walmart, Publix, and Hy-Vee).

In addition to your work, the SaveTaBSoda Committee also sent letters off to these major retailers from our nonprofit organization. And we heard back from a couple of them! Retailers place an emphasis on Customer Service, and if we can convince them to work with Coca-Cola to bring the product back, it might be a good angle for us to continue to pursue.

Action Items for this Spring

Those of us in the Committee will continue to work with the contacts we heard back from, but we need YOUR HELP too. We need you all to help show how important TaB is to you, to these retailers. Explain how you believe these companies would benefit from a TaB comeback (would you only shop there? Would you be a brand new customer? Would you tell all of your friends to shop there?) Let ’em know!

Please continue reaching out to these major retailers on behalf of TaB drinkers everywhere!

Albertson’sAmazonCostcoHy-VeePublixWal-Mart
Send Online Form
(select other)
Amazon Members Call (888)280-4331Send Online FormSend Online Form
Send Online Form
(select other)
Send Online Form (select company feedback & questions)
Retailer Contact Forms

And Finally, don’t forget to ALSO contact Coca-Cola. They are the ultimate decision-maker here: Contact Them Here or call 800.GET.COKE.

We’re going to continue to promote this “Spring into Action” event during the month of April and we’ll have a fun social media activity coming up in May.

Together, let’s #SaveTaBSoda!

March Madness

It’s March, and one of the biggest events this month will be the NCAA Basketball Tournament known as “March Madness.”

While TaB doesn’t have a lot to do with Basketball–one thing we have in common with the sport is the need for cheerleaders. We need all of you to be “Cheerleaders for TaB!”

The SaveTaBSoda Committee is working behind the scenes contacting companies (like grocery stores, retailers, and the like) as well as the independent bottlers–trying to find even one who is interested in helping us #SaveTaBSoda. If consumers can’t convince Coca-Cola, we’re hoping we can convince another company to help convince them on our behalf.

While we’re doing this–we need you–our TaB Cheerleaders–to keep up the energy and excitement around the TaB brand. We need to ensure that Coca-Cola is constantly hearing from consumers about how much WE LOVE TAB.

During the month of March, there are numerous ways you can participate. And we hope you’ll help us with all of them!!

(plenty of details below the graphic)

There are so many ways to help us be Cheerleaders for TaB!

1- Contacting Corporate

  • Call Coca-Cola at 800.GET.COKE. Ask for TaB to be stocked in stores again.
  • E-Mail Coca-Cola (select “Product Availability” as the topic)

2- Contacting Retailers

Contact one of the top grocery store/retail companies in the U.S. and ask them to carry TaB in their stores or online. After all, if they make it available online–that’s a national presence!

StoreContact Method
ALBERTSONS COS. INC.Send an Online Form
AMAZONIf you have an Amazon Account:
Webchat with them. Just search “Chat” in Amazon to find the feature. Or call customer Service: 1 (888)280-4331

Or

Send a Letter:
Amazon
410 Terry Ave N
Seattle, WA 98109

COSTCO WHOLESALE CORPORATIONProvide feedback about your nearest Warehouse
Or
Send a Letter:
Costco Wholesale
P.O. Box 34331
Seattle, WA 98124
HY-VEEFill out an online form or live chat on the Contact Us Page
WALMART INC.Use the Contact Us form to do a product request for TaB
THE KROGER CO.Send a Letter:
The Kroger Co
Customer Relations
1014 Vine Street
Cincinnati, Ohio 45202-1100
PUBLIX SUPER MARKETS INC.1 (800) 242-1227 Press 6, then Press 8
If your store isn’t on the list–seek them out and let them know you want TaB back! Other stores you might want to reach out to: HEB, Wegmans, Food Lion, Save A Lot, IGA, Southeastern Grocers (Winn Dixie, Fresco, Harveys), Price Chopper, Shaws, Hanneford, Market Basket among others.

3- Flood Social Media with TaB

  • Make sure to tweet @CocaColaCo, @CocaCola, and use #SaveTaBSoda!
  • Tweet photos of TaB
  • Comment on Coca-Cola Twitter Posts
  • Reply to others with #SaveTaBSoda and link to our website
Twitter example of TaB tweets
Example of how you can engage with Coca-Cola on social media. Reply to their tweets with TaB love!! Not only does Coke see it, consumers do too!!

TaB Cheerleaders, all together now:

“Go TaB Go, Let’s Win!”

Committee Update

!Alert! Cheesy Post Ahead–but with an important message 🙂

We wanted to share just how dedicated we are to saving TaB Soda from the history books. The famous lyrics of Rick Astley say it best:

Never gonna give you up. Never gonna let you down. Never gonna run around and desert you. Never gonna make you cry. Never gonna say goodbye. Never gonna tell a lie and hurt you

....

Now that we all have that song stuck in our heads, here’s a little information about what the SaveTaBSoda Committee has been up to.

While we’re fundraising for billboards in Atlanta, we are also working behind the scenes to see if we can convince other businesses that TaB is a product that has a lot of potential. The SaveTaBSoda Committee is writing letters to many different organizations to try to convince them that if they could sell TaB–it would be a benefit to their business! We need them to Contact Coca-Cola to help us bring it back.

Top Grocer/Retailers in the U.S

We’re reaching out to some of the largest grocery store chains in the United States as well as Amazon–to see if we can convince them to work with Coca-Cola to bring TaB back into production so they can sell it and increase their customer base (among other benefits). You can help us with this. Have you written or called your favorite retailer to ask them to carry TaB? Please write or call them today! Seek out online retailers as well (a simple google search) and if they have TaB listed on their website but it’s out of stock–contact them to ask them to get more TaB!

Coca-Cola Bottlers

We’re contacting the main independent Coca-Cola bottlers in the United States (with a special focus on those who previously recently produced TaB) to see if we can find one or more who are willing to work with Coca-Cola to make a case for bringing TaB back. Our hope is that at least one of them has an interest in selling TaB if Coca-Cola will provide them the syrup. Have you contacted your local Coca-Cola bottler to ask them if they will carry TaB once again?!? Please do!

We’re In This for the Long Haul

We don’t know how long our efforts will take to make a difference, but we’re all very dedicated to get TaB back. As you all are well aware, TaB drinkers are a resilient bunch, we’re loyal to the brand, and we don’t give in easy.

Please stick with us as we continue to work to convince Coca-Cola that a different business decision on TaB could be a win-win for consumers and Coca-Cola alike! This may take us some time! While the TaB stockpiles may be dwindling–that should energize all of us to keep trying in any way we can, to let Coca-Cola know how much we care about the brand and how many more of us there could be if they advertised it and sold it once more.

♫ We’re never gonna give TaB up! ♫

Please stay tuned for the next #SaveTaBSoda activity we’ll be working on in March!

Fundraising Update

We’ve made SO MUCH progress on the fundraising efforts for the billboard campaign in Atlanta.

At the time of this post, we’ve raised $4,428 of our target of $5,000–for both the billboards and advertising the event. A sincere THANK YOU to every single one of you who have donated.

It appears that we are going to reach our target, but we need your help to make that final push to get us there! We’re so close!

What’s Next?

At this time we are engaging the outdoor advertising companies to work out the timing of the billboards (we need to determine a month when our selected locations will be available for use).

We are also finalizing the designs/ad copy. The final designs will be a surprise (we don’t want Coca-Cola to see them before they’re up)–but if you have any ideas, please let us know soon (contact us.)

It’s going to take us a bit of time to get the billboard event organized. In addition to putting the billboards up, we need time to reach out to news organizations–because we want this to be covered nationally to maximize the impact. Please be patient as we work through all of the logistics of this big event. We’ll keep you updated as we make progress. For now, help us get through that final fundraising push. Thanks everyone for all of your support!

#SaveTaBSoda Committee

❤️TOMORROW, LAST DAY of February Event❤️

We’re nearing our FINAL DAY (Monday, Valentine’s Day 2/14) of calling and e-mailing Coca-Cola to request TaB back. Please help us end this event strong by making one more round of phone calls (800.GET.COKE) and sending e-mails tomorrow! (Additional details below)

Please stay tuned for information about our next event and an update on our billboard fundraising efforts soon!


In honor of Valentine’s Day, February is our official “We Love TaB” month.

Last year at this time, we sent Valentines to Coca-Cola.  This February, we’re going to make a lot of noise by making phone calls and sending e-mails DAILY for a full week.

When?

We’ll start this coming Monday (2/7) and continue through Valentine’s Day (2/14)!

What?


Make Calls!

Please make at leat six (6) phone calls during this period–one for each day Coca-Cola corporate is open. Remember, every single call from a customer asking for TaB is documented and taken into consideration.

❤️800.GET.COKE❤️


Send E-Mails

In addition to making phone calls, make sure to send Coca-Cola e-mail messages. They have a simple contact us form to send an e-mail requesting TaB (choose Product Availability as the topic).

Oh..and don’t forget. We are raising funds for billboards in Atlanta! Donate if you are able.

❤️Half-Way Mark of Our February Event❤️

We’re halfway through our week of calling and e-mailing Coca-Cola to request TaB back. Please keep up your efforts in making a phone call each day, and sending them an e-mail. We’ll keep this up thru Valentine’s Day (Monday 2/14).

Thank you for all of your help!

Additional details below.


In honor of Valentine’s Day, February is our official “We Love TaB” month.

Last year at this time, we sent Valentines to Coca-Cola.  This February, we’re going to make a lot of noise by making phone calls and sending e-mails DAILY for a full week.

When?

We’ll start this coming Monday (2/7) and continue through Valentine’s Day (2/14)!

What?


Make Calls!

Please make at leat six (6) phone calls during this period–one for each day Coca-Cola corporate is open. Remember, every single call from a customer asking for TaB is documented and taken into consideration.

❤️800.GET.COKE❤️


Send E-Mails

In addition to making phone calls, make sure to send Coca-Cola e-mail messages. They have a simple contact us form to send an e-mail requesting TaB (choose Product Availability as the topic).

Oh..and don’t forget. We are raising funds for billboards in Atlanta! Donate if you are able.

February Event!

In honor of Valentine’s Day, February is our official “We Love TaB” month.

Last year at this time, we sent Valentines to Coca-Cola.  This February, we’re going to make a lot of noise by making phone calls and sending e-mails DAILY for a full week.

When?

We’ll start this coming Monday (2/7) and continue through Valentine’s Day (2/14)!

What?


Make Calls!

Please make at leat six (6) phone calls during this period–one for each day Coca-Cola corporate is open. Remember, every single call from a customer asking for TaB is documented and taken into consideration.

❤️800.GET.COKE❤️


Send E-Mails

In addition to making phone calls, make sure to send Coca-Cola e-mail messages. They have a simple contact us form to send an e-mail requesting TaB (choose Product Availability as the topic).

Oh..and don’t forget. We are raising funds for billboards in Atlanta! Donate if you are able.

Another Radio Interview

We continue to gain attention from media organizations interested in the SaveTaBSoda efforts.

Listen to the latest radio interview on a radio station out of Anchorage, Alaska this morning. So many people are interested in what we are doing!

Let’s use this momentum to our advantage–call Coca-Cola and tell them you’ve been hearing about TaB in the news and you really want to have TaB back!

800.GET.COKE

Have a listen to the stream here (click the grey arrow to the right of the glass of soda on the website):

KBEAR104.1: Alaska’s most listened to Country Music Station

More Media Coverage

On the heels of the article on CNN.com this weekend, one of the SaveTaBSoda founding members, Trish, was a guest on WABC talk radio out of New York City this morning.

The host, Frank Morano (also a TaB drinker), chats with her about the discontinuation of TaB, the work of the committee, and how to get his favorite soda back!

Have a listen to the stream here:

About WABC:

77 WABC radio is a 50,000-watt clear channel station licensed to New York, New York, serving the greater metropolitan area and streaming worldwide at http://www.WABCradio.com. The station’s on-air lineup includes some of the biggest names in media and politics, including Mark Levin, John Batchelor, Rudy Giuliani, Bill O’Reilly, Bernard McGuirk and Sid Rosenberg, Curtis Sliwa and Juliet Huddy, Brian Kilmeade, and Frank Morano. In addition, 77 WABC is the home of the Cats Roundtable with John Catsimatidis. WABC began broadcasting in 1921 and is one of the leading talk stations in America. WABC is owned by Red Apple Media, a subsidiary of Red Apple Group.

(Source: WABCRadio LinkedIn https://www.linkedin.com/company/77wabcradio/)