Update on Bottler Outreach

As we previously shared, the SaveTaBSoda Committee in the process of contacting key Coca-Cola bottlers to try to see if we can work with one (or more) of them to convince The Coca-Cola Company to bring back TaB.

Here’s a quick update on what we’ve done so far.

Introductory Letter

We sent an introductory letter along with collateral from the Committee to demonstrate the number of TaB drinkers who are out there–who still want TaB. The introduction to the committee referenced the news stories that have been published in the past two years, the change.org petition, and stories of individual TaB drinkers who are passionate about their favorite soft drink.

Now that we’ve gotten formal introductions out of the way, we’re following up with data that we believe demonstrates there is market demand for TaB.

Market Demand Letter

If you recall, last month, we did a series of very short surveys to collect data from TaB drinkers to share with the bottlers. Thank you everyone who took time to fill them out! We’ve now compiled the data from the first survey (it was about “Household TaB Demand”).

We’ve taken that data and written a letter to the bottlers to share what we have learned. Once the bottlers have had a chance to see the information from the survey in our letter–we will share it with all of you in a future blog post (we want Coca-Cola bottlers to see it before we publish it).

Our next step will be to analyze the data in surveys 2-4. Then we will be writing additional letters where we summarize key findings from those surveys to the bottlers.

We will share additional information about the next round of letters in the coming weeks.

Our Ask of You

As always–THANK YOU for your support. And don’t forget–we need The Coca-Cola Company to continue to hear from all of you, often. Make sure to let them know you want TaB back. Call 800.GET.COKE, or send them an e-mail by using this form: https://www.coca-colacompany.com/contact-us/contact-us-form

Final Survey Questions (for now)!

As we shared previously, the SaveTaBSoda Committee is in the process of contacting the Coca-Cola Bottlers on behalf of all of you.

We want to share just how much love is out there for TaB.   Please fill out the surveys we have created to capture just how much the TaB drinking community wants it back!

Our first survey asked you about TaB demand in your household.

Our second survey asked you about price point and packaging.

Our third survey asked you about distribution options.

This week’s survey focuses on “Why TaB matters.”

Don’t Forget–We’ll Contact the Bottlers–You Focus on Corporate (800.GET.COKE).

Thanks for your continued support, and let’s keep working hard to get TaB back!

SaveTaBSoda Committee

More TaB Survey Questions! (Part III)

As we shared previously, the SaveTaBSoda Committee is in the process of contacting the Coca-Cola Bottlers on behalf of all of you.

We want to share just how much love is out there for TaB.   Please fill out the surveys we have created to capture just how much the TaB drinking community wants it back!

Our first survey asked you about TaB demand in your household.

Our second survey asked you about price point and packaging.

This week’s survey focuses on distribution options.

Don’t Forget–We’ll Contact the Bottlers–You Focus on Corporate (800.GET.COKE).

Thanks for your continued support, and let’s keep working hard to get TaB back!

-SaveTaBSoda Committee

Next TaB Survey Questions!

As we shared last week, the SaveTaBSoda Committee is in the process of contacting the Coca-Cola Bottlers on behalf of all of you.

We want to share just how much love is out there for TaB.   Please fill out the surveys we have created to capture just how much the TaB drinking community wants it back!

Last week, we posted our first survey which asked you about TaB demand in your household.

This week’s survey focuses on the price point and packaging.

Fill out the survey here:

Don’t Forget–We’ll Contact the Bottlers–You Focus on Corporate (800.GET.COKE).

Thanks for your continued support, and let’s keep working hard to get TaB back!

SaveTaBSoda Committee

Show TaB Love in 2023!

As we shared at the end of 2022, we’ve all spent a LOT of time trying to grab the attention of Coca-Cola Corporate in the past two years. And while it’s still very important that consumers continue to talk to them about TaB, (call and e-mail them as often as you can), the SaveTaBSoda Committee is going to be placing a renewed focus on contacting the Coca-Cola Bottlers.

The bottlers are not staffed to take all of the collective TaB community’s calls–so instead, our tactic will be to have the Committee itself contact them directly on behalf of all of you.

Why Contact Bottlers?

  • They have influence in the Coca-Cola System–if they want to produce a product, they may be able to convince corporate to reverse their decision.
  • They are closer to the consumer–and can potentially see the market demand for TaB that corporate may not be aware of.
  • They are independent businesses, and we believe we can appeal to them if we focus on how producing TaB will benefit their bottom line ($).

We’ll Contact the Bottlers–You Focus on Corporate

YOU keep contacting corporate (800.GET.COKE) and WE will focus on the bottlers — that’s TaB Teamwork!

A Request

For us to effectively convince the bottlers of the fan demand for TaB, we are going to need some information from you to pass along.

Things like: how much you miss TaB, how much you’d purchase if it came back, what you’d be willing to pay for it, and other related items. We’ll be capturing these details from you in a series of surveys we’ll be sharing in the coming weeks.  

Here’s the link to our first survey. Please take a minute to fill it out.

Thanks for your continued support, and let’s keep working hard to get TaB back!

-SaveTaBSoda Committee

2022 Year in Review

It’s been a busy year for those of us in the TaB drinking community. At this point, most of us are completely without TaB (and have been for quite a while), with a select few who are watching their remaining stockpiles dwindle. And yet we carry on, working hard to get our beverage back.

As we look forward to 2023, the year TaB would have turned 60, we have many more activities and events planned to keep the attention on TaB. But before we get into that, we thought it would be best to share a recap of what we’ve all been up to this past year.


  • The year started off with a bang when CNN picked up a story on our efforts. A few high profile individuals tweeted the story, which got us a lot of attention. Then we had a media frenzy that carried forward into February.
  • Many articles/interviews were created about our cause:
1/31/2022A TaB Superfan is Begging Coca-Cola to Bring It Back…Because her Stockpile is Down to Just 23 12-Packs1079thefox.com
1/31/2022Interview on The Other Side of Midnight with Frank Morano77WABC Talk Radio
1/31/2022TaB Lovers Continue to Fight to Restore BrandVending Times
1/31/2022People are Petitioning Coca-Cola to Bring Back TaBFood & Wine
1/30/2022Meet the Superfans Trying to Save TaBCNN.com
Articles and Interviews about SaveTaBSoda


  • The articles continued rolling in…
2/10/2022Fans of Coke’s TaB Make a Business Case for Bringing it BackAdWeek
2/4/2022The Untold Truth of TaBMashed.com
2/3/2022TaB Drinkers Petition Coca-Cola To Bring Back Canceled Diet DrinkPatch.com
2/2/2022Consumer alert: A very active and very dedicated community of soda-drinkers is absolutely determined to force Coke to bring back Tab sodaNotthebee.com
2/1/2022TaB Fans Want Coca-Cola to Bring Back their Favourite Soft DrinkNine.Com.au
2/1/2022Tab Devotees Unite in Honorable Effort to Revive their Favorite SodaThe Takeout
2/1/2022Fans Will Stop at Nothing to Bring Back TaB SodaMashed.com
2/1/2022Country Coffee Collins Interview, Anchorage AlaskaKBEAR 104.1
2/1/2022TaB fans Organize to Bring Back the Discontinued Diet SodaPeople.com
Articles and Interviews about SaveTaBSoda
  • Valentines for TaB. During the week of 2/7-2/14 we all made phone calls and sent e-mails to Coca-Cola Corporate asking for TaB to be brought back. A Valentine’s message doubled as a way to let them know we’re all still here. And we still want TaB.


  • We did a March Madness themed event. We asked TaB drinkers to 1) Contact Coca-Cola Corporate, 2) Contact Major Retailers (like WalMart/Amazon), and 3) flood Social Media with TaB. Responding to Coca-Cola Tweets and posts wherever we see something Coke-related–we add a post about TaB.


  • We focused our efforts on major retailers. We contacted corporate for the following stores, looking for a partner to reach out to Coca-Cola on our behalf:
The major retailers we have been in touch with.


  • We built an online photo archive of TaB drinkers. We’ve used the photos from this photo gallery in many of our communications to Coca-Cola and the bottlers. We’ll likely do another round of collecting photos in 2023. Thank you for sharing your photos.


  • THIS WAS OUR BIG EVENT! We launched our Billboards in Atlanta! They were live for a full month, and during this time, we issued press releases and met with journalists to discuss why TaB is so important that we bought billboards near Coca-Cola headquarters with our message on it.
  • Articles continue to be written about our efforts:
07/07/2022TaB Drinkers Unite to Bring Back Favorite SodaStupidDope
7/6/2022TaB Soda Fans Give Coca-Cola a Sign They Want Their Beloved Drink ReturnedPennLive


  • We shared a little about the “behind-the-scenes” of the Committee. While there are many public projects going on, there are also things we’ve been working on that don’t require so much marketing and publicity. We shared the types of individuals and organizations we’ve been reaching out to (like celebrities and companies).
  • Articles continue to be written about our efforts:
08/23/2022For TaB Superfans, Bringing the Soda Back is PersonalBon Appetit
Articles and Interviews about SaveTaBSoda


  • Coca-Cola announced new leadership at Coca-Cola North America–so we asked TaB drinkers to write these new leaders a letter about TaB. We put together templates to help make it easier (and we also encouraged personal letters to be written). We ended up with hundreds of downloads (and we hope) letters mailed and sent!


  • SaveTaBSoda and Save Northern Neck Ginger Ale groups went head-to-head in a calling competition. We wanted to see who could make the most calls and e-mails to Corporate asking for our favorite sodas back. When we call Coca-Cola to let them know about TaB, we’re all winners.
  • Articles continue to be written about our efforts (and one of them was in a print magazine in Atlanta!)
11/30/2022Bring Back TaB Movement ContinuesVending Times
11/28/2022TaB Fans are Putting Out an S.O.S (Save Our Soda)Atlanta Magazine
Articles and Interviews about SaveTaBSoda


  • Our petition reached 6,000 signatures! Fantastic news!!
  • We asked Coca-Cola during the holiday season, to bring TaB back.
  • We reflected back on the year, and looked forward to what we’ll work on in 2023.

Happy New Year TaB Drinkers–let’s work just as hard in 2023 to get our favorite soda back!

Season’s Greetings to TaB Fans…and a Request

Season’s Greetings TaB Fans! We hope the holiday season is treating you well.

The month of December can be a busy one. Chances are, you’ve got a lot going on. Shopping, planning, baking, attending get-togethers, and much more. And we at the SaveTaBSoda Committee do as well. But we’re never too busy for TaB!!

While we’re working on a few upcoming ideas for 2023 behind the scenes, we need to ensure that Coca-Cola is well aware that ALL OF US are still out here and we want our TaB back!

Those of us in the Committee continue to call and e-mail Coca-Cola regularly. Please join us to help keep the attention on TaB.

We’d really appreciate if you would take a few minutes out of your busy schedule this month to remind Coca-Cola you want TaB back on store shelves.

Stay tuned for additional updates from us in January, we’ve got big plans for 2023!

Happy Holidays from all of us at SaveTaBSoda!

Soda Fans Organize to Contact Coca-Cola!

Who:  TaB Soda and Northern Neck Ginger Ale Fans

When:  Monday 11/7-Friday 11/11 (8AM-5PM Eastern)

What:  Contact Coca-Cola and ask them to bring back your favorite soda (TaB and/or Northern Neck Ginger Ale)

How:  Every day, Monday through Friday (11/7-11/11), please make a call to Coca-Cola (800.GET.COKE)  and/or e-mail them using their contact us form (Contact Us Form | The Coca-Cola Company) and let them know you would like to see your favorite soda back on store shelves.   If you are willing, make multiple calls and send multiple e-mails to let them know you really want it back.  At the end of each day, submit this form telling us how many calls you made and e-mails you sent.  

Which group will make the most contacts?  TaB fans?  Northern Neck Ginger Ale fans?   Or will it be a tie?  Which fanbase is the most invested in seeing their soda back on store shelves?  We’ll see!  Regardless of who has the most contacts, we must keep letting Coca-Cola know that there is demand for these discontinued products to stand a chance of getting them back.

Additional Info: If you’re not aware of Northern Neck Ginger Ale, and how fans of that soda are in a similar situation to TaB fans–here’s some information to catch you up to speed: https://www.wtvr.com/news/local-news/save-nnk-ginger-ale-october-06-2022

Coca-Cola’s Newest Leaders Must Hear from TaB Drinkers!

Coke leadership changes provide an opportunity for us, those who love TaB soda, to reach someone new who might be interested in revisiting the TaB cancellation. Let’s write some letters!!

Coke’s New Executives

Coca-Cola has announced the promotion of two company insiders to become leaders of key business units.  Mr. John Murphy will become President of the Coca-Cola Company.   Ms. Jennifer Mann will become President of Coca-Cola North America (the company’s largest operating unit).

Let’s write them some letters!

Both Coca-Cola veterans will report up through the chief executive officer, Mr. James Quincey.

Letter-Writing Campaign

We are undertaking a letter-writing campaign where we are asking all TaB drinkers to write letters to both new executives to provide a congratulations and a formal ask to bring TaB back.  We hope they will be willing to listen to us and work with the CEO and other executive leadership to bring TaB back.


We’ll start writing letters right away, and will continue through the middle of October.  Let’s continue to deliver letters to these new leaders to let them know we are not giving up on TaB.

Easy Templates

We’d prefer if each of you wrote a personal letter to these two executives….  But, we understand writing letters can be time-consuming.  So if you don’t have that kind of time, and still want to participate—we’ve made it super simple for you.   Just download our pre-written templates, print them out, fill in your personal details, and mail!  You can also add a handwritten note to the letter for a personal touch!   Or use ours as a template to write your own. Make sure to ask for a response back!

Let’s Send Lots of Letters

Feel free to send at least one to each executive from yourself and one from every other member of your household!

We’ll track the downloads of our template and let you know how many letters Mr. Murphy and Ms. Mann should expect to receive during the next several weeks.

Thanks in advance for your help and participation in this effort!

What We’ve Been Up To…

Hopefully you all got a chance to see the blog posts about the billboard campaign we ran in Atlanta during June and July.

In addition to getting the TaB billboards up and working on media coverage for them we wanted to let you know that that’s not the only thing we’ve been working on.

This blog post shares some of the many other efforts we’ve undertaken to save TaB, and we’d like to enlist your help with any possible sources, contacts, or other suggestions to help in our work. Please see our How You Can Help at the bottom.

Writing to Executives at Coca-Cola

  • We’ve been reaching out via letters and e-mails to many of the executives at Coca-Cola. From the CEO all the way to division leaders–if we’ve located contact information for them, we’ve attempted to reach them with ideas for how to bring the product back, as well as the stories of the TaB drinking community.
  • We’ve kept an eye out for new open job positions at Coca-Cola and have reached out to newly hired employees as well to let them know about the importance of TaB.
  • We’ve also reached out to some former Coca-Cola employees to try to gain insights into what it would take to convince Coca-Cola to bring TaB back.

Retail Partners

  • We’ve been reviewing the various retailers who offer Coca-Cola products for sale, and have been trying to identify those who would be the best ally to help up convince Coca-Cola to bring TaB back.
  • We’ve written to executives and key personnel at those organizations to explain our goal of getting TaB back in consumers’ hands. If Coca-Cola doesn’t want to listen to consumers, maybe they’ll listen to one of their retailer customers (that’s our hope, and we continue to pursue this).

The Bottlers

  • Not only have we been calling, e-mailing, and writing to specific Coca-Cola Bottlers (in hopes we’d find one who likes TaB), we’ve also written to Industry Trade Organizations to try to gain additional insight into the Coca-Cola System.
  • If we can find a Bottler and a Retailer who both believe TaB should make a comeback, we have a stronger case.

News Media

  • We’ve been contacting SO MANY news media resources, from television stations, radio stations, online websites, you name it.
  • We’re trying to reach writers, editors, content producers, bloggers–anyone who will talk to us. We know there’s a great story to be written about TaB and its loyal fans. And anything written about us to show we’re still out here, and we still want TaB–is beneficial to our cause.

Outside the Box Ideas…

  • Would Someone Else Make TaB?
    • We’ve reached out to Craft Soda Companies and other entities to see if we could find one interested in licensing the TaB formula to produce it in small batches for the Fan Community.
    • We’ve even asked if companies would be interested in creating a “TaB-Like” diet cola sweetened with Saccharin.
    • We continue our efforts in this area to see if we can find a good partner.
  • Could Coke’s Competitors Help Us?
    • What if Pepsi brought back Pepsi Light (with Saccharin?)
    • What if we found another competitor who brought back some product in the same category as TaB to lure customers over to them?
    • We continue to ask and see if we find interest.
  • Celebrities
    • TaB’s been in so many commercials and movies. We’ve reached out to all celebrities that we have found with any connection to TaB to see if they’d mention our cause on social media. We’ve even reached out to celebrities with no connnection to TaB to see what might happen.
    • Celebrities are harder to reach than most–we’ve used social media so far. If anyone knows how to get in touch with celebrities’ agents–let us know.
  • Hollywood Execs
    • We’ve contacted production companies, propmasters, casting directors, you name it. We’re trying to find a way to get TaB placed in upcoming TV Shows or movies to help the general public gain interest in the product.
  • Social Media Influencers
    • We’ve reached out to social media influencers (those are people with lots of followers!) in the food and beverage space to see if any of them have an interest in doing a post about TaB. The more people who learn about it, the better–we say.
  • 3D Beverage Printers and other new product companies
    • We’ve reached out to other companies in the beverage space. From those who claim they can “3D Print” any flavor, to those who produce syrups for at-home soda machines. We want to find a partner who would help bring that TaB flavor back to market.

How You Can Help!

There are two things you can do that would be very helpful right now.

1-Personal Connections

Now that we’ve shared the list of entities we are contacting, we’d like to know if you know someone in one of those categories that could help us. Do you have a contact? We’re finding that it’s very challenging to get anyone to even acknowledge or respond to us. Sometimes it takes a personal connection to help open a door. Maybe someone you know can be that personal connection. Please let us know!

Specifically, do you have a friend or relative with a contact who will talk with us or work with us at one of these companies (Costco, Walmart, Amazon, Kroger, etc.)

Or do you have contacts who work in news media?

Do you have kids or grandkids who follow influencers on social media? Ask them who they follow and if they have any suggestions on who we should reach out to–or maybe they’d reach out on our behalf?

2-Online Article Outreach

Whenever we see an article that’s relevant to TaB (like Taco Bell pizza coming back, or the Choco Taco being discontinued after 40 years, for example), we contact the author of that article, and YOU SHOULD TOO!  Tell them about all of the TaB drinkers who refuse to give up on their favorite soda! In addition to that, you should comment about savetabsoda.com in the article’s comment section. The more people who find out about us, the better.

When engaging–please always share our website (Savetabsoda.com) as this points individuals to our Facebook group, our petition where we are collecting signatures, our fundraiser, and the Coca-Cola contact information. It’s the best place to point someone who is new to our cause. And feel free to tag us on social media when you are replying to posts. We’ll chime in too. We’re @SaveTaBSoda. Our preferred hashtag is #SaveTaBSoda

Please share any leads you might have by contacting us.

In our next post, we’ll be collecting additional ideas from the TaB community on our next big project.