Will TaB Return in 2024??

Posted bysavetabsodaPosted inUncategorizedTags:, , , ,

As the SaveTaBSoda Committee was taking some time to debrief from a busy 2023 and starting to brainstorm a 2024 full of activities designed to convince the Coca-Cola Company to bring back TaB–we heard some interesting news.

Yesterday, January 17th, Coca-Cola CEO James Quincey, was interviewed on the CNBC Morning show SquawkBox. He was asked about the Coca-Cola brands that had been discontinued, such as Aha! sparkling water, Zico Coconut, and of course TaB soda. His response was interesting in that he addressed TaB drinkers directly. “I still get a lot of lobbying on TaB…so for all the TaB lovers out there, there could be a moment with a special run.”

“I still get a lot of lobbying on TaB…so for all the TaB lovers out there, there could be a moment with a special run.”

Coca-Cola CEO James Quincey, on CNBC Squawk Box

Here’s our take on his comments:

  • It’s exciting to hear the CEO talk about TaB directly, and it does show that our efforts to reach Coca-Cola are paying off. They’re listening to their customers!
  • This is by no means a “done deal.” He said there could be a moment for TaB. Let’s see what that means, but in the meantime, make sure you keep letting Coca-Cola know that you would like to have TaB back. Their number is 800.GET.COKE. 

We’re cautiously optimistic after hearing this sound byte, and hoping we get a chance to enjoy some TaB in 2024. We hope you’ll continue to follow along with us as we watch and see!

-SaveTaBSoda Committee

Published by savetabsoda

The SaveTaBSoda Committee was formed in 2021 to help convince Coca-Cola to bring back TaB Soda! TaB was discontinued in 2020, and we weren't finished with it yet. Join us in our efforts to save TaB from the history books.

21 thoughts on “Will TaB Return in 2024??”

  2. Sounds promising
    I’ve been paying $15/can last six months on EBay and the supply is running out
    Had to give away about 1200 empties because no stores would rerun the deposits

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  6. If he’s admitting to a possibility there must be a lot of pressure on him to bring back our TAB. He appears to be an egomaniac and that type of person doesn’t like to admit any mistakes. We have to keep up our calling, emails, letters etc.

    We need it back..and permanently..

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    1. We like to see the tone has changed. A year ago, there was no possibility of a comeback whatsoever (in the CNN Interview). This time, it’s a possibility. Hopefully next time…it’s a sure thing! Let’s see what happens and we will keep up our efforts to let them know how much we want to see it back!

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  8. I read every article I could find on J. Quincy… He single handedly removed our Tab and USED COVID as the excuse. My question is.. what is a Brit doing as CEO OF THIS AMERICAN COMPANY??

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