A BIG THANK YOU to Everyone Who Sent Cards and Letters for TaB!

We at the SaveTaBSoda Committee wanted to send a heartfelt THANK YOU to each and every one of you who took the time to send us letters, cards, photographs, and stories about TaB that we were able to take to Atlanta (Coca-Cola’s hometown) to share with Coca-Cola executives.

If it weren’t for all of you pouring out your hearts (in writing) for TaB, we wouldn’t have had so many reasons to go to Atlanta (besides enjoying some TaB on fountain–which we definitely did!)

In-Person Attendees

We understand that it was a very expensive and time consuming proposition to ask TaB drinkers from around the United States to travel to Atlanta–so we were not expecting a large turnout–however, we were very proud to get 13 attendees at our in-person event who represented TaB drinkers from seven different states! An extra special THANK YOU to those who travelled as well as those who were local to Georgia who attended the events (all at their own expense). We had a great time and felt like we accomplished a lot in our short visit.

The Mail Received

We collected 60th Birthday correspondence from TaB all summer long. More than 100 separate cards sent in by you were delivered (in person) to a Coca-Cola executive on Friday 10/20. This is why we’re so grateful! You all told your stories and requested TaB back–and we were simply the messengers bringing your requests (and ours) directly to Coca-Cola.

Now that we’ve completed that activity, we are officially closing our post office box. If you missed the opportunity to send us your mail–and still want to send something–please direct it to Coca-Cola going forward (address below).

The Coca-Cola Company

Attn: CEO Mr. James Quincey

1 Coca-Cola Plaza NW

Atlanta, GA 30313

Coca-Cola Address for Correspondence (make it attention to the chief executive officer).

What’s Next?

Let’s hope for the best response from Coca-Cola from this recent event. But let’s also be realistic in our expectations, knowing that this would be a MAJOR decision for a REALLY large company to make. Even if we are influencing individuals at Coca-Cola, we need to keep working to convince the right people how a TaB comeback would be a good decision for their business. This is a long process, and we are not giving up!

TaB is not back yet–so the committee is starting to brainstorm our next campaign event. If you have ideas you would like to share with us on what we could work on next, please contact us.

More to come soon! #SaveTaBSoda