Help Us Build an Online Photo Archive

We are working on a new project starting in May, and we need your help.  We would like to build an online archive of photographs from TaB drinkers that shows how we’ve spent the past 59 years with TaB!  As we all know—TaB is more than just a beverage, to us.  Let’s show Coca-Cola (andContinue reading “Help Us Build an Online Photo Archive”

Committee Update

!Alert! Cheesy Post Ahead–but with an important message 🙂 We wanted to share just how dedicated we are to saving TaB Soda from the history books. The famous lyrics of Rick Astley say it best: Never gonna give you up. Never gonna let you down. Never gonna run around and desert you. Never gonna makeContinue reading “Committee Update”

Fundraising Update

We’ve made SO MUCH progress on the fundraising efforts for the billboard campaign in Atlanta. At the time of this post, we’ve raised $4,428 of our target of $5,000–for both the billboards and advertising the event. A sincere THANK YOU to every single one of you who have donated. It appears that we are goingContinue reading “Fundraising Update”

Part I: Product Comeback Stories!

We’re here to Save TaB!   If you’re reading this, you may be wondering “how likely is it that Coca-Cola will change its mind and bring it back; what are our chances of saving it?”  You’re not alone—we wonder that too. And while we can’t know for sure—we do know that many companies have brought previouslyContinue reading “Part I: Product Comeback Stories!”