💗 Project: “Show TaB Demand”

A New, Focused Effort to Show Coca‑Cola the Real Demand for TaB

On April 29, 2026, during The Coca‑Cola Company’s Annual Shareholder Meeting, TaB fans finally heard something meaningful — not a dismissal, not a canned line, but a direct acknowledgment from CEO Henrique Braun about how discontinued brands are evaluated.

Here is Henrique’s full response, exactly as he said it:

“This really comes up frequently because a lot of people, at the end of the day, love TaB and love all of our brands. Look, from time to time, what we do, we always explore ways to introduce brands that there is a strong consumer interest and business rationale. So with [TaB], it won’t be different. While I can’t say whether there is anything planned right now for TaB, we are taking this perspective into account as we look ahead. And I will leave it at that.”

You can listen to the audio clip of this portion of the meeting that our shareholders recorded related to the question right here:

For longtime TaB fans, this is the clearest guidance we’ve ever received. Coca‑Cola is telling us exactly what matters:

Strong consumer interest. Clear business rationale. Demonstrated demand.

We’ve been advocating for years — but this moment calls for a new, concentrated push. A new CEO needs to see the numbers. And we’re going to show him.

Welcome to Project Show TaB Demand.

💗 Why This Matters

TaB fans have always been persistent. We’ve written letters, created petitions, shared stories, and kept the pink flame alive long after the last can rolled off the line.

But now we have something we didn’t have before:

A direct statement from the CEO that demand matters.

And Coca‑Cola has a formal mechanism for tracking that demand: the Product Request Form. (select Product Availability and TaB from the dropdown)

Every submission becomes a datapoint. Datapoints become patterns. Patterns become business rationale. And business rationale is exactly what Mr. Braun referenced.

This is our moment to turn passion into proof.

💗 How to Participate in Project “Show TaB Demand”

This is a coordinated, community‑wide effort — and it only works if we all do it.

1. Submit the official Coca‑Cola Product Request Form asking for TaB.

👉 Link to Product Request Form

2. Comment, share, and talk about your participation.

When someone sees you did it, they’re more likely to do it too. A single “I submitted the TaB request form!” post can spark a chain reaction.

3. Send the form to family and friends who would support a TaB comeback.

You don’t need to convince them to drink it — just to support you. Most people will gladly help if you ask.

4. Encourage others to share their participation too.

Visibility creates momentum. Momentum creates numbers. Numbers create demand.

Use the hashtag #SaveTaBSoda so fans can find each other.

💗 This Isn’t a Protest — It’s Proof

We’re not shouting. We’re not begging. We’re showing Coca‑Cola exactly what they said they evaluate: demand.

A new CEO is in place. He needs to see the interest. We’re going to put it right in front of him.

TaB fans have always been loyal. Now we get to be measurable.

Submit the form. Share that you did. Invite others. Let’s DO THIS.