Tag Archives: marketing

💗 Project: “Show TaB Demand”

A New, Focused Effort to Show Coca‑Cola the Real Demand for TaB On April 29, 2026, during The Coca‑Cola Company’s Annual Shareholder Meeting, TaB fans finally heard something meaningful — not a dismissal, not a canned line, but a direct acknowledgment from CEO Henrique Braun about how discontinued brands are evaluated. Here is Henrique’s fullContinue reading “💗 Project: “Show TaB Demand””

A Warm Welcome from TaB Fans

On March 31st, Coca‑Cola welcomes a new CEO, Henrique Braun. James Quincey, who has served as CEO since 2017, will be taking the role of Executive Chairman. Henrique Braun will be taking over as CEO. For most people, leadership changes come and go quietly. But for TaB fans — a cross‑generational community that has stayedContinue reading “A Warm Welcome from TaB Fans”

Celebrate TaB’s Birthday!

Hey TaB Fans! Valentine’s Day is just around the corner, and you know what that means—it’s time to celebrate TaB’s birthday! 🎉❤️ TaB’s Birthday is officially celebrated on February 14, 1963–so it’s turning 62 years young on Valentine’s Day! Let’s make this TaB holiday a memorable one for Coca-Cola! Join Our Valentine’s Day Campaign OnContinue reading “Celebrate TaB’s Birthday!”

A Holiday Wish for TaB’s Return

Season’s Greetings, TaB Fans! As the holiday season envelops us in its warm embrace, we at the SaveTaBSoda Committee want to extend our heartfelt wishes to each and every one of you. This time of year is all about joy, nostalgia, and the magic of togetherness—much like the cherished memories we all have of sippingContinue reading “A Holiday Wish for TaB’s Return”

Trick or Treat for TaB!

Hey TaB lovers! 👋🎃 As the spooky season approaches, we have a trick or treat event for dedicated TaB drinkers out there. We know how much you miss that iconic pink can and the unique taste of TaB soda. That’s why the SaveTaBSoda Committee is brewing up a fun campaign to help us continue toContinue reading “Trick or Treat for TaB!”

Summertime Stock Up Requests!

Introduction: It’s summertime–which means plenty of backyard barbecues, beach days, camping, family vacations, and the like! What’s the one thing that’s missing from all of these? TaB, of course! Many of us would be headed to our local retailer and stocking up on TaB for a summer of fun, if we only could. Let’s put inContinue reading “Summertime Stock Up Requests!”