Share your TaB Story (in Video)!

We’ve been riding high on fizz and nostalgia all month long—and Spirit of TaB Month is just getting better. From the bold-as-TaB billboard lighting up the skyline to the racecar that zoomed through our hearts (and timelines), we’ve been celebrating the legacy of the soda that never should’ve left the shelves. But now, it’s yourContinue reading “Share your TaB Story (in Video)!”

Five years without TaB.

Still Sassy. Still Fierce. We’re Still Here. It’s been nearly five years since Coca-Cola discontinued TaB, but for many of us, this brand lives on — not just in memory, but in our identity, our community, and our creative spirit. This October, we’re going to celebrate the Spirit of TaB all month long–a commemoration ofContinue reading “Five years without TaB.”

Thank You for a TaB-ulous Back-to-School Letter Campaign!

As the school bells rang and the spirit of advocacy kicked into high gear, the SaveTaBSoda community showed up in full force—armed with passion, nostalgia, and some seriously heartfelt letters to Coca-Cola. We want to extend a huge THANK YOU to everyone who participated in our back-to-school activity. Whether you wrote your own letter, usedContinue reading “Thank You for a TaB-ulous Back-to-School Letter Campaign!”

Back to School with TaB: Your First Homework Assignment!

Class is officially back in session, TaB fans — and we’ve got your first assignment ready. ✏️ We hope your summer vacation was filled with fizz, fun, and maybe a few magenta cans from the archives. But now it’s time to sharpen those pencils (or keyboards) and get creative. The SaveTaBSoda committee is kicking offContinue reading “Back to School with TaB: Your First Homework Assignment!”

Trick or Treat for TaB!

Hey TaB lovers! 👋🎃 As the spooky season approaches, we have a trick or treat event for dedicated TaB drinkers out there. We know how much you miss that iconic pink can and the unique taste of TaB soda. That’s why the SaveTaBSoda Committee is brewing up a fun campaign to help us continue toContinue reading “Trick or Treat for TaB!”

Twelve Days of TaB Requests

During this holiday season, we’d like all of you to share your passion for TaB with the Coca-Cola company. Twelve days in a row. Instead of the traditional lyrics to the Twelve Days of Christmas song, we’ve come up with our own TaB-themed lyrics to the classic tune. Each day (starting MONDAY 12/11), we’ll releaseContinue reading “Twelve Days of TaB Requests”

Atlanta Recap! 

TaB is 60! A group of dedicated TaB drinkers attended our TaB 60th Birthday Celebration event from seven different states (Georgia, Nebraska, Colorado, Massachusetts, California, Louisiana, Washington).  Some members flew to Atlanta, and some drove—including one who drove over 2,300 miles.  The furthest distance traveled was by the member who flew over 2,600 miles fromContinue reading “Atlanta Recap! “

2022 Year in Review

It’s been a busy year for those of us in the TaB drinking community. At this point, most of us are completely without TaB (and have been for quite a while), with a select few who are watching their remaining stockpiles dwindle. And yet we carry on, working hard to get our beverage back. AsContinue reading “2022 Year in Review”

Help Us Build an Online Photo Archive

We are working on a new project starting in May, and we need your help.  We would like to build an online archive of photographs from TaB drinkers that shows how we’ve spent the past 59 years with TaB!  As we all know—TaB is more than just a beverage, to us.  Let’s show Coca-Cola (andContinue reading “Help Us Build an Online Photo Archive”