Calling All TaB Fans: Help Us Show Coca‑Cola That TaB Isn’t Just for the ’70s and ’80s!

For decades, TaB has been more than a soda — it’s been a symbol of individuality, nostalgia, and community. Many of us first fell in love with TaB back in the 1960s or 1970s, and we’ve carried that love through the years. But here’s the thing: TaB isn’t just for those of us who grew up with it.

There’s a misconception at Coca‑Cola that younger generations only care about Diet Coke or Coke Zero. We know that’s not true — and this Thanksgiving, we have the perfect chance to prove it.

 This Thanksgiving: Capture the Next Generation of TaB Fans

Whether you’re hosting dinner or visiting family and friends, we’re asking you to help us spotlight the younger voices in the TaB community. Here’s how:

• Ask your kids, grandkids, nieces, nephews, or friends who enjoy TaB (or who support you and want to try it) to record a short video on your phone.
• Keep it simple: 10–30 seconds saying something like “I love TaB” or “I want TaB back” or “My Mom loves TaB and I want to try it to learn what the hype is all about.”
• If they’ve never tried TaB but want to, that’s powerful too — their support matters.  They should state it in their video. “I’ve never tried it, but I’d like to.”
• Bonus points if you have TaB memorabilia — an empty can, a t‑shirt, a hat. Include it in the video for extra nostalgia!

 Why Short Videos Matter

SaveTaBSoda is putting together a compilation video that will showcase TaB fans of all ages. Coca‑Cola needs to see that TaB’s legacy isn’t stuck in the past — it’s alive and loved by younger generations too.

Your clips will help us tell that story in a way that’s impossible to ignore.

 Join Us in Making TaB History

This Thanksgiving, while you’re gathered around the table or the television watching football, with family and friends near–take a moment to capture a little piece of TaB history. We’ll share more details soon about how to send us your videos — but for now, just record short videos on your phone (make sure to use your phone so you have access to them) and keep them safe.

Together, we can show Coca‑Cola that TaB’s spirit spans generations. Let’s make this Thanksgiving one to remember — not just for turkey and pumpkin pie, but for TaB.

This October is a special time for TaB lovers, because we’re commemorating five (long!) years since TaB was discontinued. We’re marking the occasion by celebrating the ongoing Spirit of TaB and the vibrant fan community!

We’ve had five years of passionate advocacy, creative campaigns, and community-powered nostalgia. From race cars to billboards and soda tastings, we’ve poured our hearts into bringing TaB back—and we’re not done yet.

To cap off Spirit of TaB Month, we’re inviting YOU to join us for a virtual celebration: 🎉 A Toast to TaB – Zoom Call on October 30th!

💻 What to Expect:

• Wear your TaB finest: shirts, hats, stickers, or anything fabulously pink and fizzy.
• Use TaB-themed Zoom backgrounds to set the mood.
• Bring your TaB (if you’ve got one!) for a group toast. If you don’t–you can toast with your TaB alternative, whatever it may be.
• Smile for a group photo to commemorate the moment.
• Swap stories about your favorite TaB memories and reflect on the past five years of our journey to revive it.

This will be an informal, fun, and heartwarming gathering of fans, friends, and fizz-fueled dreamers. We’d love to see you there.

📅 Event Details:

• Date: October 30th
• Time: 7:00 PM Eastern
• Location: Zoom (link provided upon registration via e-mail)
• Registration Required: >>>[Register Here]<<<

👉 Click the link to register and secure your spot. Note: We’re asking you to register so we can get a headcount in advance, and because it’s not good practice to publish a zoom link right on the web–we only want true TaB fans to join us!

We can’t wait to raise a can (or a glass) with you!!

Let’s celebrate the Spirit of TaB together—because nostalgia tastes better when shared.

-SaveTaBSoda Committee

October has arrived, and with it comes a fizzy wave of nostalgia, creativity, and community—because it’s officially Spirit of TaB Month. Whether you’ve been sipping from a stockpiled stash or simply dreaming of that iconic hot pink can, this is the moment to rally, reminisce, and raise your voice.

📍 Atlanta Goes Magenta: The Billboard That Started It All

This week, downtown Atlanta lit up with a bold message: “Bring TaB Back.” The billboard, perched at the corner of Marietta Street and Ivan Allen Boulevard, is more than just a sign—it’s a declaration. A love letter to the soda that defined generations, and a call to action for Coca-Cola to recognize the enduring spirit of its original zero sugar cola drink.

The launch made waves on WSB-TV, where reporter Berndt Petersen captured the passion of longtime fans like Missie (watch her video unveiling the billboard here) and Jenny. Their heartfelt interviews—and the billboard’s striking visuals—were picked up by affiliate stations across the country, sparking a nationwide ripple of TaB-fueled excitement.

🎥 What’s Next?

Spirit of TaB Month is just getting started. We’ve got a few surprises up our sleeve, but this celebration thrives on you—the fans who’ve kept the flame alive. Here’s how you can join in:

• Produce Your Own Videos: Share your TaB story, tribute, or creative riff. Whether it’s heartfelt or hilarious, we want to see it. Think about what story or video you might want to create–we’ll be sharing a link soon that makes it easy to send us your TaB story!
• Post Your Photos: Vintage cans, themed outfits, laser backgrounds—go wild and tag us. We have a TaB fan photo album–and we’d love to add your photos to it!
• Keep It Fun: Memes, mashups, and magenta magic are all welcome. Let’s make this month unforgettable.

We’ll be seeking out fan submissions throughout October, so stay tuned for more details.

💬 Why It Matters

TaB isn’t just a soda—it’s a symbol. Of bold choices, of retro cool, of a community that refuses to let go of what made them feel seen. TaB is a statement of persistence, sass, and belonging.

Spirit of TaB Month is our chance to honor that legacy, amplify our voices, and show Coca-Cola that there is still significant demand for the product–and making it available to consumers would help them add sales volume.

So grab your camera, dust off your memorabilia, and let’s make this the most unforgettable TaB celebration yet.

Stay fizzy and Stay tuned,

The Save TaB Soda Team