Committee Update

!Alert! Cheesy Post Ahead–but with an important message 🙂

We wanted to share just how dedicated we are to saving TaB Soda from the history books. The famous lyrics of Rick Astley say it best:

Never gonna give you up.  Never gonna let you down.  Never gonna run around and desert you.  Never gonna make you cry.  Never gonna say goodbye.  Never gonna tell a lie and hurt you
....

Now that we all have that song stuck in our heads, here’s a little information about what the SaveTaBSoda Committee has been up to.

While we’re fundraising for billboards in Atlanta, we are also working behind the scenes to see if we can convince other businesses that TaB is a product that has a lot of potential. The SaveTaBSoda Committee is writing letters to many different organizations to try to convince them that if they could sell TaB–it would be a benefit to their business! We need them to Contact Coca-Cola to help us bring it back.

Top Grocer/Retailers in the U.S

We’re reaching out to some of the largest grocery store chains in the United States as well as Amazon–to see if we can convince them to work with Coca-Cola to bring TaB back into production so they can sell it and increase their customer base (among other benefits). You can help us with this. Have you written or called your favorite retailer to ask them to carry TaB? Please write or call them today! Seek out online retailers as well (a simple google search) and if they have TaB listed on their website but it’s out of stock–contact them to ask them to get more TaB!

Coca-Cola Bottlers

We’re contacting the main independent Coca-Cola bottlers in the United States (with a special focus on those who previously recently produced TaB) to see if we can find one or more who are willing to work with Coca-Cola to make a case for bringing TaB back. Our hope is that at least one of them has an interest in selling TaB if Coca-Cola will provide them the syrup. Have you contacted your local Coca-Cola bottler to ask them if they will carry TaB once again?!? Please do!

We’re In This for the Long Haul

We don’t know how long our efforts will take to make a difference, but we’re all very dedicated to get TaB back. As you all are well aware, TaB drinkers are a resilient bunch, we’re loyal to the brand, and we don’t give in easy.

Please stick with us as we continue to work to convince Coca-Cola that a different business decision on TaB could be a win-win for consumers and Coca-Cola alike! This may take us some time! While the TaB stockpiles may be dwindling–that should energize all of us to keep trying in any way we can, to let Coca-Cola know how much we care about the brand and how many more of us there could be if they advertised it and sold it once more.

♫ We’re never gonna give TaB up! ♫

Please stay tuned for the next #SaveTaBSoda activity we’ll be working on in March!