Convince Coca-Cola to bring back TaB Soda
As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.
For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?
Today is the last day to submit your story. If you have a few moments today–we’d love if you would send us your story 🙂
As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.
For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?
Time is running out to get your story in, (and we need more stories/photos). If you have a few moments today–we’d love if you would send us your story 🙂
As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.
For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?
Time is running out to get your story in, (and we need more stories/photos). If you have a few moments today–we’d love if you would send us your story 🙂
The #SaveTaB committee has put together a “TaB Drinker Market Research Survey.” We’re trying to collect some insights from the TaB Drinking Community to see if there are some interesting facts or trends that we should share with Coca-Cola to help encourage them to continue producing TaB.
We’ll take the results of the survey and use some of the stats to augment our “TaB Stories” book that we are producing–and if we are able to capture some information that really supports our cause–we’ll incorporate into a business case that we’re working on.
Please take a few moments and fill out our survey here! #SaveTaB
As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.
For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?
We’re collecting the stories through the end of the month–and this is the last full week of March! If you have a few moments today–we’d love if you would send us your story 🙂
As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.
For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?
We’re collecting the stories through the end of the month, and will write a few more reminder blog posts. But if you have a few moments today–we’d love if you would send us your story 🙂 There are only two weeks left in March!
As we previously communicated, our March #SaveTaB event involves collecting your stories, and compiling into a book that we will share with Coca-Cola stock holders and key executives.
For us to be successful in this effort, we need your help! Will you take five minutes to write a few short sentences, and optionally attach a fun TaB photo to your story?
We’re collecting the stories through the end of the month, and will write a few more reminder blog posts. But if you have a few moments today–we’d love if you would send us your story 🙂
As previously communicated, this month we are working with all of you to compile our “TaB Stories” into a single book that we’ll be sharing with Coca-Cola Company major stock holders with our plea to #SaveTaB. We think appealing to Coca-Cola’s owners about why TaB is a viable product with untapped potential will help our cause.
Please help us by sharing your photos and stories. Read more about it all here
We wanted to start sharing details about our upcoming event. We hope you’ll participate. The more of our voices there are, the more likely Coca-Cola will listen to us.
Thus far, we’ve been contacting Coca-Cola directly with our plea to #SaveTaB. For March, we’re going to try something a little different. There are several very large institutional investors who are Coca-Cola’s largest stock holders (they are the owners of Coca-Cola). We’re going to try to appeal to these largest stock holders’ business sensibility–and make the case that TaB is an underappreciated brand that has not been given the marketing and advertising attention that it deserves. We hope these stock holders can exert influence on the Company they own (Coca-Cola)–and we will encourage them to do so.
The Coca-Cola narrative has been that TaB is a brand with no growth potential that had sluggish sales. Our impression is that TaB has nothing but growth potential. It hasn’t been advertised or adequately stocked in stores for decades, so there is only room for improvement. And the marketing opportunities around this brand and its loyal fans are truly endless 🙂
We know that TaB stands out from the competition for a variety of reasons:
In order to gain the attention of these key stock holders, we want to compile a volume (book) of TaB lovers’ stories that showcase their brand loyalty and connection to the product. We will be creating a book with our interesting, witty, and engaging stories about why we love TaB alongside fun photographs that show how we live our lives with TaB. Think about why you are so loyal to TaB! Why is it your favorite?
We think there’s a case to be made that we’ve all been drinking it for decades with no advertising–and if there were some minimal investment in marketing the product, sales will grow exponentially. And it will create another generation of TaB drinkers and decades of sales to follow.
An investment now could result to a stock holder benefit for years to come. That’s our sales pitch.
We’ll also be sending a copy of this volume (book) to key marketing executives at Coca-Cola to appeal to their customer-focused mindset. We think our loyalty is a great asset, and hope this helps them see things from our perspective!
For our efforts to be successful, we’ll need lots of people to participate and share their stories and photographs for us to create our book. In the coming days, we’ll publish a post that will explain how we will collect your stories and photographs. When that’s available, please join us by sharing your story, fun photographs, and spread the word to get maximum participation. For now, this is just a preview of the upcoming event, and gives you some time to think about what you might want to share.
Watch for more info in the coming days!
Thank you to everyone who participated in the “Valentines for TaB” event! All along, the idea behind this activity was to rally TaB lovers to tell Coca-Cola just how much they love the product and wish to see it continue to be produced.
And we think it was a success! Judging by the downloads of our sample templates (more than 1,600!!) and the countless comments and likes on Facebook discussing the homemade valentines cards, cut-out hearts, etc.–we’re expecting Mr. Quincey to receive quite a lot of mail!
But we didn’t want to stop there. We wanted to make sure he understands our letters and cards represent only a small sample of the true TaB fans out there. And most important, we want to make sure he READS our messages. So we delivered an important letter along with a TaB-themed Valentine’s Day gift basket to the corporate headquarters in Atlanta on behalf of our #SaveTaB committee, addressed to Mr. Quincey.
The basket is pink-themed and TaBulous; put together by a professional company in Atlanta, with help from one of our volunteer committee members. And it contains some nice items for the CEO, including TaB soda. Along with this basket we included a letter asking Coca-Cola to reconsider their decision and to find a way to keep TaB around. We’ll keep you posted if we get a response from him. Will you do the same for us? If you hear anything back from Coca-Cola, please share in the comments or contact us!
And finally, we hope Mr. Quincey forever associates TaB, the pink pioneer, with Valentine’s day–and gains an appreciation for our outpouring of support for our beloved soda. Let’s hope we get a positive response from our Valentine’s day mailing efforts. But we’re not going to wait around for it; we’re starting to plan our next event for March. Stay tuned!
Save TaB Soda