Ok, so it’s been just over two weeks since the bad news came out. We’ve all been contacting Coca-Cola in many ways, and so far we’re getting offers of commemorative glasses and form letter responses devoid of any real empathy or indication of a change of direction.
What we are doing is not enough. But that does not mean we should stop. We need to double-down on our efforts and explore additional ways to create buzz around Coca-Cola’s decision, and increase the public’s awareness of the product itself.
We are working to create a planning/organizing committee for this shared cause. This committee is open to anyone–and as we get organized, we will work with all of the various TaB groups on social media to share information and collaborate.
Here’s what we are thinking for the next steps:
Recruit volunteers to join committee (1 week). (please volunteer below)
We will schedule a virtual meeting kickoff call (within 2 weeks).
In this meeting we will brainstorm ideas we should pursue. No idea is a bad idea.
We will start to prioritize the ideas and identify how to move them forward.
We will establish a recurring touchpoint meeting for this committee to meet and discuss upcoming campaigns and how to organize the broader TaB social media communities.
We will work on a centralized communication so that the latest information is available to all interested parties.
<<<This is a call to action–if you want to help save our soda, now is the time.>>> As TaB is beginning to disappear completely from stores, we are going to start to see more people joining our ranks–let’s get organized so they know how to help right away.
This campaign has ended–but feel free to keep sending letters!
Tomorrow will mark ten (10) days since Coca-Cola announced the planned discontinuation of TaB. During that time, a lot of great work has happened–you’ve all been calling, messaging, tweeting, and in general just letting Coke know how you feel. Keep all of that up!
That being said–it’s a new week in our fight. And if we focus our energy, we can achieve maximum impact. Together we are stronger. Let’s all dedicate some time this week to a single activity where we will devote extra attention.
This week, we want to encourage TaB fans to write letters to Coca-Cola (if you’ve already written one or several–write another!) Tell them how you feel about the decision, and encourage them to change their mind.
And if you’re going to write one letter–why not make a few copies and ensure that everyone in the Coca-Cola Leadership team receives one (list of their names is below)! As an added bonus, send photos or handwritten notes along with your letters to the executives to help personalize/humanize your request. (Maybe you have a kid or grandkid who would write a note to support you?)
And if you want some fun pink stationery to write your letter on, we have a template available for download. Another idea–send it in a pink envelope!
>>>Let’s focus on delivering hundreds and hundreds of letters to Coke this week–and don’t forget to share this post on social media where many TaB fans will see it–there is strength in numbers!<<<
If you hear back from Coca-Cola–please post about it in the comments!!
Address and contact list are below.
Coca-Cola Corporate Address:
The Coca-Cola Company Attn: [insert person’s name and title here] 1 Coca Cola Plz NW Atlanta, GA 30313
James Quincey, Chairman and Chief Executive Officer
Brian Smith, President and Chief Operating Officer
John Murphy, Executive Vice President and Chief Financial Officer
Manuel Arroyo, Chief Marketing Officer and Group President, Asia Pacific
Lisa Chang, Senior Vice President and Chief People Officer
Bradley M. Gayton, Senior Vice President and General Counsel
Gilles Leclerc, Vice President and President, The McDonald’s Division
Robert Long, Senior Vice President and Chief Innovation Officer
Beatriz Perez, Senior Vice President and Chief Communications, Public Affairs, Sustainability and Marketing Assets Officer
Nancy Quan, Senior Vice President and Chief Technical Officer
Barry Simpson, Senior Vice President and Chief Information and Integrated Services Officer
Barry Ballow, Vice President, Chief of Internal Audit
Kelly Johnstone, Vice President, Strategic Security
Robert Jordan, Jr., Vice President, General Tax Counsel
Timothy K. Leveridge, Vice President, Investor Relations Officer
Kathy Loveless, Vice President and Controller
Larry Mark, Vice President, Global Finance Operations
Bernard McGuinness, Vice President, Flavor Supply
Robin Moore, Vice President, Next Generation Services
Christopher Nolan, Vice President, Corporate Treasurer
Helen Smith Price, Vice President, Global Community Affairs and President, Coca-Cola Foundation
Christine Quinn, Vice President and Director, Flavor Ingredient Supply
Marie Quintero-Johnson, Vice President and Director, Mergers and Acquisitions
Mark Randazza, Vice President, Assistant Controller and Chief Accounting Officer
Wamwari Waichungo, Vice President, Scientific and Regulatory Affairs
Operations Leadership, North America:
Alfredo Rivera, President, Coca-Cola North America
Zoran Vučinić, Chief Operating Officer, North America Group
John Hackett, President, Minute Maid
Kathleen Ciaramello, President, Foodservice and On-premise
Darlene Nicosia, President, Canada
Melanie Boulden, President, Stills Business Unit
Selman Careaga, President, Sparkling Business Unit
James Dinkins, Senior Vice President and Senior Advisor, The Coca-Cola Company
North America Operations Leadership
Savetabsoda.com is an unofficial fan site. We are in no way officially affiliated with the Coca-Cola Company. TaB soda and its associated trademarks are property of the Coca-Cola Company. This is a website run by fans and all materials on this site are for entertainment purposes only.