Happy New Year’s Eve to you all! 2020’s been crazy, so let’s welcome in 2021 with open arms–and look forward to all of the great things to come.
Of which we hope will be the news that TaB will be reinstated in 2021. But for that to happen, we have to keep working with Coca-Cola to let them know that TaB is a viable product, and convince them to market and more widely distribute it to increase sales.
It’s that time again–every Wednesday, we encourage all of you to write letters to Coca-Cola to reconsider their decision. And this Wednesday is no different.
If you are able to, please write a letter to Coca-Cola today. We’ve received word that one customer received a somewhat positive response from Mr. Zoran Vučinić, Chief Operating Officer, North America Group! So this week, we’re encouraging you to reach out to him.
If you can, write him a letter today!
The Coca-Cola Company Attn: Zoran Vučinić, Chief Operating Officer 1 Coca Cola Plz NW Atlanta, GA 30313
If you don’t want to send a paper/snail mail letter–send an e-mail!
zvucinic@coca-cola.com
jquincey@coca-cola.com
The important thing is to write them and express your concern about eliminating TaB.
As we communicated in a prior post, our calendar of events was created to organize our #SaveTaB campaign. Today is “TaB Tuesday!”
It helps us keep our tweets and Facebook posts interesting and engaging. Every Tuesday, we ask you to create tweets and posts that showcase TaB. Think of it like a TaB show and tell. Use photos of your TaB stockpile (if you’re so lucky), TaB memorabilia, TaB clothing/decorations, or just a fun picture that represents TaB Tuesday to you.
As always, to maximize the impact, make sure your posts are public and are directly on the TheCocaColaCo Facebook, and @mention @CocaColaCo on twitter. And always use the hashtag #SaveTaB.
If you don’t have twitter and/or need some help with tweeting–read more here.
Whether you’re attending a socially distant holiday party or staying close to home this year, we hope you’re able to enjoy the festivities with your friends and loved ones and of course, with TaB.
This has been a challenging year, to say the least. But it has allowed us to reflect on what we have to be thankful for.
Of course the news about TaB has been disheartening. But we’ll keep up our efforts to save our soda, with much more to come in 2021.
Happy Holidays! And don’t forget to ask @CocaColaSanta to bring you some TaB! We know we’re all on the “nice” list 🙂
It’s that time again–every Wednesday, we encourage all of you to write letters to Coca-Cola to reconsider their decision. And this Wednesday is no different.
If you are able to, please write a letter to Coca-Cola today. Or–why not send them a Holiday Card? Tis the Season!
The Coca-Cola Company Attn: (enter name of official here, such as James Quincey, CEO) 1 Coca Cola Plz NW Atlanta, GA 30313
As we communicated in a prior post, our calendar of events was created to organize our #SaveTaB campaign. Today is “TaB Tuesday!”
It helps us keep our tweets and Facebook posts interesting and engaging. Every Tuesday, we ask you to create tweets and posts that showcase TaB. Think of it like a TaB show and tell. Use photos of your TaB stockpile (if you’re so lucky), TaB memorabilia, TaB clothing/decorations, or just a fun picture that represents TaB Tuesday to you.
As always, to maximize the impact, make sure your posts are public and are directly on the TheCocaColaCo Facebook, and @mention @CocaColaCo on twitter. And always use the hashtag #SaveTaB.
If you don’t have twitter and/or need some help with tweeting–read more here.
We need your help contacting people who could help us.
We’re trying to gain more attention to our cause, and one thing we think will help us is by engaging celebrities and famous people who might be TaB allies.
This website shows many examples of movies and television shows where TaB was present. Try reaching out to actors who appeared in these productions to see if we can get a response! Try to contact them (facebook, twitter, instagram, etc) and see if they’ll engage with you or support our cause!
All it takes is one person with a huge number of followers to retweet something about our cause for it to start to take off.
If you are interested in helping in this effort, please contact famous people–and make sure to mention @CocaColaCo, use the hashtag #SaveTaB, and mention savetabsoda.com. Contact us if you have any successful results, or share in the comments!
The activity on the Change.org petition to #SaveTaB has slowed down. We’d like to take this time to remind you all to sign it if you haven’t, and to share the link on your social media platforms to spread the word. Surely, there are more than 4,000 people who wish to see TaB saved?
This weekend, we have a different activity lined up for our group. We have been discussing how Amazon could potentially become our ally. They’ve been selling TaB on their platform for several years, and for those of us without TaB in our neighborhood stores–it’s been a lifesaver. And they’re making profits from selling the product.
We are asking that everyone reach out to Amazon and tell them Coca-Cola is planning to stop production of TaB at the end of the year, and you’d like them to work with the company to develop a plan to keep producing it and selling it on their platform.
To contact Amazon, click hereto initiate an online chat. You can also request they call your phone number from this same page if you want to speak to someone. They may ask you for the product numbers on Amazon: UPC : 049000131093; ASIN : B073WGQCVR
Finally, if you’ve purchased TaB on Amazon before, we’d like you to write a positive product review. To do this, go to your orders, and locate the TaB purchase, and select “write a product review.” If you’ve already written a review, this option will not be available.
We’ve got to attack this challenge from all angles, so please help join us in this effort. Let us know how it goes in the comments!
See below transcript of a chat from one of our members that went well!
As we communicated in a prior post, our calendar of events was created to organize our #SaveTaB campaign. Today is “Phone Call Friday!”
And it’s an easy ask. Contact Coca-Cola by telephone today (maybe several times), and make your case for why TaB should not be discontinued. Make sure you ask that your request is formally documented and shared with management. And if possible, ask for a case or reference number.
Remember, kindness goes a long way. Keep your conversation friendly, and focus on why it’s a bad decision that should be reconsidered.
Save TaB Soda 