Still Sassy. Still Fierce. We’re Still Here. It’s been nearly five years since Coca-Cola discontinued TaB, but for many of us, this brand lives on — not just in memory, but in our identity, our community, and our creative spirit. This October, we’re going to celebrate the Spirit of TaB all month long–a commemoration of everything that made TaB bold, beloved, and unforgettable.
We’ll be spending the month sharing stories, honoring the legacy, and reminding Coca-Cola that TaB’s fanbase is alive and well — and still waiting for the return of that amazing soda.
Expect themed days, community submissions, and creative surprises that reflect our devotion to the soda that never blended in. While we won’t reveal all the details just yet, we can tell you the month will take on a retro school-spirit vibe — watch for upcoming memos from Principal McFizz, the Lunch Lady, and Coach Bubbles–of the prestigious SaveTaBSoda Academy. 🏫
You’re all students, and we’re all going to celebrate the SPIRIT OF TAB!

So dust off your letterman jackets and grab your school banners. It’s time to show your TaB pride.
Call to Action Whether you’re a lifelong fan or someone who only recently discovered the magic, we want YOU to participate. 🎓 Share. Celebrate. Help us amplify the cause. Because if we don’t keep TaB’s legacy alive… who will?
October 1-31
Be there, or be square. Follow along for more details….
