We’re TaB drinkers on a mission to save our soda.
The SaveTaBSoda Committee was formed in October 2020, shortly after the Coca-Cola Company announced the planned discontinuation of TaB soda.
We’ve been working to convince Coca-Cola to bring TaB back into production. We’ve done plenty of outreach efforts to Coca-Cola, Bottlers, Retailers, and other stakeholders. And we’ve also worked on larger projects that were intended to get us some media coverage (see all of the stories here) such as installing Billboards in Atlanta.
We think our work is starting to make an impact–but there is MUCH MORE work to do. We heard (and hope you did too) in a televised interview in January of Coca-Cola’s CEO that there was “a possibility” of a TaB run in the future–however, nothing has been promised.
We see this comment as a good sign, as it indicates that Coca-Cola is listening to customers and open to the idea of a TaB return. They have not yet taken action–but they are hearing us, which is a good sign!
Our group is going to “boost” our efforts once again to try to convince Coca-Cola of the true value of TaB to their portfolio and to consumers alike.
We’re kicking off our fundraising* once again so that we can focus on projects to gain attention for TaB. If you are interested in helping by donating, we thank you so much in advance for your help. Even if you can only donate a small amount (perhaps the cost of a case of TaB)–you’re helping the collective cause!
We’re all volunteers, and every little bit helps us with big projects (like the billboards and issuing press releases) as well as the smaller projects (like postage and printing for mass mailings to executives and stakeholders).
Please consider donating to help us, or sharing this request with your social circle. Thank you!
*SaveTaBSoda Committee is a registered nonprofit organization. All of the funds raised will be added to our general fund to support our cause. None of the volunteer members will profit from any funds raised. When Coca-Cola brings TaB back, any surplus funds will be donated to a charitable cause–and we’ll happily share that information.
Any and all funds raised will be used to support our mission of gaining attention for TaB soda.
Please note: our organization is not a 501(c)(3), so donations are not tax deductible.
Save TaB Soda 
I still really miss TAB Soda-TAB is my very favorite! Every time I open any other poor substitute sugar free soda–I think of how much I miss My TAB!! No other sugar free soft drink compares with TAB — it’s the best of all sugar free sodas!!! PLEASE PLEASE PLEASE BRING BACK OUR TAB!! ASAP!! THANK YOU!! I’ll be the first to fill up my shopping carts from every grocery store near me as soon as I learn that it is back on the shelves! I will be celebrating a day long awaited for TAB to return!
Rene
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We’re with you! We’ll be celebrating as well, Rene! Make sure to let Coca-Cola know how much you’d like to have TaB back. There’s a simple online form available at this link: https://www.coca-colacompany.com/about-us/contact-us
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