TaB Stories – Shared with Coca-Cola Execs and Key Stakeholders

As we previously communicated—we collected your TaB stories to create a volume to share with Coca-Cola Executives and key stakeholders that we believe could help influence a better outcome with TaB. We finally wrapped up this effort!

We ended up with a 37 page book that was filled with over 70 of your stories.  Those stories were bookended with an introduction by the #SaveTaBSoda Committee and a concluding plea to save our favorite soda.  We included the fun photographs you shared with us, along with some statistics from our recent TaB Drinker Market Research survey

Below are some photographs of what the book looked like.

Each of the books was paired with a personalized letter and shipped off to the (11) recipients with a plea to either contact Coca-Cola executives (for those who aren’t inside Coca-Cola) or to reconsider the potential that TaB has to offer (for those who are within Coca-Cola).  All books are timed to be delivered by TODAY, June 4th!!

We believe the stories you shared should make some great reading material for the Coca-Cola executives and stakeholders.  Those of you who provided content are helping us tell a compelling story about a brand that just needs a little attention to become a top-selling product again.  

We appreciate you following along with us and participating in our events and activities.  And we do believe our collective efforts are making a difference.

Stay tuned for additional upcoming events from our committee.   We’re all volunteers working on limited time availability—so sometimes we don’t move as quickly as we’d hope to (we can always use additional volunteers to help with planning—reach out here if you can help).   We do have some high-level plans for events this summer that we think will drive additional attention to our cause.  Subscribe to our blog to stay up-to-date on the latest!

In the meantime, have you called Coca-Cola recently?  Let them know you are still upset with this decision (800.GET.COKE).

Fun Photos Below 😊

Book Cover Front and Back

Example Page Spread (1) from Book — stories interspersed with quotes, statistics, and photographs.

Example Page Spread (2) from Book–stories interspersed with quotes, statistics, and photographs.
Stack of books – still in the shrink-wrap!

Some of the books and their accompanying letters — portions of each letter are customized to the recipient. Getting ready to mail.

Books and letters all packaged up — headed to the Post Office

Published by savetabsoda

The SaveTaBSoda Committee was formed in 2021 to help convince Coca-Cola to bring back TaB Soda! TaB was discontinued in 2020, and we weren't finished with it yet. Join us in our efforts to save TaB from the history books.

4 thoughts on “TaB Stories – Shared with Coca-Cola Execs and Key Stakeholders

    1. Hi Mary, thanks so much for your interest! We are looking at a way to make it available to read online. However we don’t currently have extra copies or an efficient way to distribute them. But if this is something you have interest in, please e-mail savetabsoda at gmail dot com and the committee can reach back to you if this becomes an option in the future.


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