TaB Soda Market Research Results Part III

In March, we created a “market research survey” for TaB drinkers on social media. And now we’re sharing some of the things we learned through that survey here on our blog. And we’re also sharing these facts with the Coca-Cola Company.

This is our third installment.

This time, we’re sharing some information about what TaB drinkers are interested in as it relates to 1) package options, 2) distribution methods, 3) price point, and 4) additional product options.

Package Options

Results from TaB Drinkers Market Research Survey on Social Media, April 2021

It looks like most of us really enjoy the 12-pack, 12-ounce can fridge pack cases we’ve become accustomed to. But it also looks like we’re pretty open to alternatives. In fact, more than half of us would be interested in purchasing TaB syrup and mixing it ourselves. Glass bottles are also a very popular option. Glass reduces waste, which does align with the company’s green initiatives

Distribution Methods

Results from TaB Drinkers Market Research Survey on Social Media, April 2021

If we can’t purchase it in a typical retailer–it looks like the preference is to buy it directly from Coca-Cola on a TaB website, or from our local distributors. But over 82% of us are open to any of these alternative options

Price Point

Results from TaB Drinkers Market Research Survey on Social Media, April 2021

We’re willing to pay WHAT!? In general, it appears that TaB Drinkers mostly believe the $5-7.50 price point (without shipping) is the cost we’d be willing to regularly pay. But there are many (nearly half of respondents) who are willing to pay much more, and a few who would only pay less.

TaB Merchandise

Results from TaB Drinkers Market Research Survey on Social Media, April 2021

And…in addition to purchasing the product itself–many of us are also interested in buying additonal TaB-themed merchandise to complement our favorite soda! TaB, the brand, has a lot of potential to sell additional products!

In Conclusion

Of course we’d all LOVE to have TaB available in our local grocery stores, ON SALE, every week. But in absence of that–we’re looking for any option that is appealing to the Coca-Cola Company so that they will change their mind on the discontinuation!!

We’re trying to help the Coca-Cola Company understand that TaB drinkers are really quite flexible when it comes to purchasing the product. We’re open to various package options and distribution methods. We’re willing to think outside of the box if it means we can continue to purchase TaB.

Stay tuned for our FINAL installment of details from the survey that we’re also sharing with Coca-Cola.

Published by savetabsoda

The SaveTaBSoda Committee was formed in 2021 to help convince Coca-Cola to bring back TaB Soda! TaB was discontinued in 2020, and we weren't finished with it yet. Join us in our efforts to save TaB from the history books.

2 thoughts on “TaB Soda Market Research Results Part III

  1. I would be interested in bottling Tab and full distribution.
    I am a life time TAB Drinker and know that there are thousands of people like me out there.
    If the Coca Cola Company doesn’t want to distribute this soda any longer , Coca Cola should sell the rights to someone else.

    Liked by 1 person

    1. We agree! Make ’em an offer! You know we’re all customers who would line right up to make a purchase 🙂 By all means, Call Coca-Cola and let them know what you think!!! 800.GET.COKE


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