Thank You & Next Steps

First off–thank you all for your efforts in contacting Coca-Cola last Friday. We know that there were plenty of callers, and from those we heard from on social media—those employees in the contact center were receiving plenty of calls from TaB drinkers and TaB lovers in general.  And they were getting a little bit ‘tired’ of the calls toward the end of the day as you could tell by their responses to our requests 😊.  That kind of effort does not go unnoticed by management.

Help Leading Up to the Holidays

We’d love if you keep up the efforts of sending holiday cards to Coca-Cola.  Send them to

Coca-Cola Company

c/o Alfredo Rivera, President North America

1 Coca-Cola Plaza NW

Atlanta, GA 30313

Plenty of us are sending multiple cards and we’d like to encourage you all to continue to participate, even if Coca-Cola receives them a little after our call-in day.  Take a look at some of the cards that are being sent by TaB fans (and if you have fun cards, send them our way to share!)

Recent Article

Some of you may have seen an article today about why Coca-Cola CEO James Quincey eliminated half of the brands at Coca-Cola.   What this article should not do, is discourage us. It should energize us and renew us in our effort to convince them they’ve made a bad decision.

If anything, 1) the article shows that there is still media attention to the fact that Coca-Cola made a very bold decision to do something that would inevitably disappoint customers.  2) And the first quote from Mr. Quincey should help us all feel somewhat validated that they are receiving all of our e-mails.  “I get a lot of emails about TaB,” said Quincey.

You bet he does—and that must continue!  Next, we have to work on how we can be more “convincing.”

Next Steps from SaveTaBSoda Committee

We are currently working on our next campaign and will share more information in the coming days.  It’s going to be bigger and bolder than some of our previous efforts.  In the meantime, please continue to stay positive, and let’s focus our energy on Coca-Cola to convince them we’re still out here, and we’re running out (or out of) of TaB!  And if you have time, send them a few holiday cards!