It’s been one year since Coca-Cola officially discontinued TaB. In the course of that year, we’ve spent a lot of time writing and calling Coca-Cola (and we will continue to do so!)
We at SaveTaBSoda Committee have been very appreciative of all your help and participation in these efforts! And now more than ever–we have to keep it up.
As was quoted in a recent article by Coca-Cola CEO James Quincey- “I get a lot of e-mails about TaB.”
THAT’S GREAT! We now have acknowledgment that they’re hearing us. But they still aren’t listening.
Our efforts, while commendable, have not been enough to convince Coca-Cola why TaB is good for their business. That’s where this next project comes in.
We located and priced out several digital billboards in Atlanta, Georgia–Coca-Cola’s home base. We’ll be renting space on a rotating basis on several billboards so our message shows up, in bright pink, all around Atlanta.
We will use the billboards to create a fun marketing campaign that shows we are still out here–trying to save TaB. As part of this billboard campaign, we’ll be pointing out competitive advantages that TaB has in the marketplace, to those folks at Coca-Cola who make the decisions.
We are targeting the billboards in high-visibility areas around Coca-Cola’s headquarters. In addition to the billboards, we’ll be sending out press releases to major media outlets in hopes of getting the story picked up at the same time as the billboards are live. Our hope is that the billboards and media coverage are enough to get Coca-Cola to engage with us further.
All of this is going to cost money. So we’re officially kicking off our plan to raise funds.
If you can help us out, visit our donation site. If you can’t, would you be willing to share it with someone who might be willing to donate?
Additional Information about the Campaign
In addition to raising funds for the billboards, we’ll be doing advertising on social media and through Google Ads to get more people to join our cause. And we’re also looking to create a video that we can promote and market our cause–all of this will cost money–that we don’t have. Here’s where you can help.
Even a small donation from a large group of people is beneficial, so consider donating to our cause, even if it’s a small amount.
SaveTaBSoda Committee is a registered nonprofit organization–none of the volunteer members will profit from any funds raised. When Coca-Cola brings TaB back, any surplus funds will be donated to a charitable cause–and we’ll happily share that information.
Any and all funds raised will be used to support our mission of gaining attention for TaB soda. We’ll use funds for items such as advertising expenses on Google and Facebook, Billboards, other publications, printing TaB stories books and purchasing other merchandise to send to important stakeholders, as well as any future campaign ideas the committee deems suitable to advance our cause to get TaB to come back!
Cover Image: modified billboard image "825045662" by davidburn is licensed under CC BY-SA 2.0 https://www.flickr.com/photos/70429642@N00/44288706700