It’s Officially Spirit of TaB Month

October has arrived, and with it comes a fizzy wave of nostalgia, creativity, and community—because it’s officially Spirit of TaB Month. Whether you’ve been sipping from a stockpiled stash or simply dreaming of that iconic hot pink can, this is the moment to rally, reminisce, and raise your voice.

📍 Atlanta Goes Magenta: The Billboard That Started It All

This week, downtown Atlanta lit up with a bold message: “Bring TaB Back.” The billboard, perched at the corner of Marietta Street and Ivan Allen Boulevard, is more than just a sign—it’s a declaration. A love letter to the soda that defined generations, and a call to action for Coca-Cola to recognize the enduring spirit of its original zero sugar cola drink.

The launch made waves on WSB-TV, where reporter Berndt Petersen captured the passion of longtime fans like Missie (watch her video unveiling the billboard here) and Jenny. Their heartfelt interviews—and the billboard’s striking visuals—were picked up by affiliate stations across the country, sparking a nationwide ripple of TaB-fueled excitement.

🎥 What’s Next?

Spirit of TaB Month is just getting started. We’ve got a few surprises up our sleeve, but this celebration thrives on you—the fans who’ve kept the flame alive. Here’s how you can join in:

• Produce Your Own Videos: Share your TaB story, tribute, or creative riff. Whether it’s heartfelt or hilarious, we want to see it. Think about what story or video you might want to create–we’ll be sharing a link soon that makes it easy to send us your TaB story!
• Post Your Photos: Vintage cans, themed outfits, laser backgrounds—go wild and tag us. We have a TaB fan photo album–and we’d love to add your photos to it!
• Keep It Fun: Memes, mashups, and magenta magic are all welcome. Let’s make this month unforgettable.

We’ll be seeking out fan submissions throughout October, so stay tuned for more details.

💬 Why It Matters

TaB isn’t just a soda—it’s a symbol. Of bold choices, of retro cool, of a community that refuses to let go of what made them feel seen. TaB is a statement of persistence, sass, and belonging.

Spirit of TaB Month is our chance to honor that legacy, amplify our voices, and show Coca-Cola that there is still significant demand for the product–and making it available to consumers would help them add sales volume.

So grab your camera, dust off your memorabilia, and let’s make this the most unforgettable TaB celebration yet.

Stay fizzy and Stay tuned,

The Save TaB Soda Team