We Are Gathering TaB 60th Birthday Cards!

• Send us your birthday cards/letters requesting TaB back (important:-send to us, not Coca-Cola).
• SaveTaBSoda Committee will hand deliver all the cards to Coca-Cola this fall when we visit Atlanta.

More Information

Since the announcement that TaB was going to be discontinued in 2020–we know that you all have made numerous phone calls and sent countless letters and e-mails to Coca-Cola. While it’s difficult for us to know how many contacts have been made–we know the numbers are significant. However, the downside of you all sending letters to Coca-Cola directly is that none of us know how many were sent, and truly just how many of us are out there asking for TaB. Coca-Cola may or may not respond to letters individually, and that’s typically been the end of it. But it doesn’t have to be that way…

Grouping Our Mail Together (It’s a Birthday Bundle!)

We think we can make your individual requests stronger by combining them with others. Our voices are amplified when we all work together.

Send Your Request for TaB to Us (SaveTaBSoda Committee)!

Instead of mailing your next request for TaB to Coca-Cola–we want you to mail it to us! We will not only be able to hand-deliver it to Coca-Cola, but we have the added benefit of being able to count the number of letters received, publicize how many are coming in, and generally bring more excitement to the letter-writing process itself. We’ll work to get news stories generated about our efforts.

With the timing of TaB’s 60th year in 2023–let’s just call it a Birthday (or anniversary?) card shower for TaB!

We’ve set up a post office box in Atlanta Georgia for the Save TaB Soda Committee. Please start writing and sending your birthday-themed requests for TaB to this address starting immediately.

Once we’ve collected all of your requests–we’ll be bundling them together (hopefully boxes and boxes of letters and cards) and delivering them directly to Coca-Cola–complete with photographs of the stacks of mail published on social media–and sharing the story of TaB and its dedicated fanbase showering TaB with birthday love–with the Atlanta news media.

Timing

We’ll be collecting mail on behalf of TaB drinkers this summer (July-September), but please don’t delay!)–please send in your request (or requests) just like we are Coca-Cola. The SaveTaBSoda Committee will make sure to deliver every single one of your requests to Coca-Cola on your behalf.

Ideas of what to send:

• Postcards– a simple one-sided postcard telling us where you are from and why you want TaB back.
• Birthday/Anniversary Cards–Store-bought or handmade–be creative!
• A letter–Handwritten letters are great! Tell us why you want TaB back.
• Photographs or other items–Send us an envelope with your favorite TaB photo and a note saying why you’d like to see it available again.
• Let us know in the comments if you have other ideas for mail that we could encourage others to generate.

Let’s Go!

Please Start Mailing your Letters To:

*Note: We’ll be collecting letters from you for a limited-time only (this summer), and once this promotion is over, please start re-routing your letters to Coca-Cola.