Time for a New Tactic!

It’s been roughly one year since Coca-Cola announced the discontinuation of TaB. In the course of that year, we’ve spent a lot of time writing and calling Coca-Cola (and we will continue to do so!)

We at SaveTaBSoda Committee have been very appreciative of all your help and participation in these efforts! And now more than ever–we have to keep it up. If we aren’t here to let Coca-Cola know TaB is important and we want it back, who will be?

That being said–our committee is looking to plan an upcoming event that’s a little bit different.


We located and priced out several digital billboards in Atlanta, Georgia–Coca-Cola’s home base.

We’ll be looking to raise funds in the coming months so we can do a mass advertising ‘blitz’ in Atlanta (and possibly some other locations as well) with SaveTaBSoda billboards all around the city. Depending on the timing and interest–we may also try to stage an in-person event with TaB drinkers gathered in key locations (near Coca-Cola headquarters and Coke Stores that serve TaB on fountain).

In addition to advertising on billboards, we’d like to raise funds to increase our advertising budget on Google and Facebook–so we can recruit more people to join our cause, sign the petition, and participate in our future call-in and letter-writing events.

All of this is going to cost money. Initially we’d like to raise roughly $4,000-5,000 to support our plan.

Watch out for upcoming announcements from us on how we plan to raise funds–we hope you’ll help if you are able.

In addition, stay tuned for our next letter-writing/calling campaign in November/December–we will keep working toward a positive outcome and hope you will continue to help us.


SaveTaBSoda Committee is a registered nonprofit organization–none of the volunteer members will profit from any funds raised. When Coca-Cola brings TaB back, any surplus funds will be donated to a charitable cause–and we’ll happily share that information.

Any and all funds raised will be used to support our mission of gaining attention for TaB soda. We’ll use funds for items such as advertising expenses on Google and Facebook, Billboards, other publications, printing TaB stories books and purchasing other merchandise to send to important stakeholders, as well as any future campaign ideas the committee deems suitable to advance our cause to get TaB to come back!

*The billboard image in this post is a simulation, and the actual design of it is subject to change. However, this particular billboard is one of several that we have priced out for this initiative.

Published by savetabsoda

The SaveTaBSoda Committee was formed in 2021 to help convince Coca-Cola to bring back TaB Soda! TaB was discontinued in 2020, and we weren't finished with it yet. Join us in our efforts to save TaB from the history books.

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