As you know, we’re here to Save TaB! One of the ideas we’ve been working on is to capture some information from TaB drinkers to help demonstrate to the Coca-Cola Company how viable the product is and how just a little bit of investment in advertising and marketing it would make a world of difference in sales.
About a month ago, we created a “market research survey” for TaB drinkers on social media. We’ll start sharing some of the things we learned through that survey here on our blog. And we’re also sharing these facts with the Coca-Cola Company.
The first item is the Net Promoter Score. It’s based around a single question we asked on the survey: “How likely is it that you would recommend TaB Soda to a friend or colleague?”
On a scale of 0-10, those who score the question as a 9 or 10 count as “promoters.” Those who score 0-6 are detractors–and count against the score. Those who score as 7 or 8 are passive.
If you want to learn more about Net Promoter Score (NPS) you can read more about it here.
The rating system goes from -100 to +100. The general consensus is that a score above 30 is good, and product or company having a Net Promoter Score of 72 or above is in the top quartile–in other words–is among the best of the best products or companies in the consumer goods industry–it’s a fantastic score.
Guess what TaB received? +97!
How’s that for a good score? We hope Coca-Cola will take note. We’ll share some additional statistics from our survey here in the coming days and weeks.