We’ve all been e-mailing, writing, and calling Coca-Cola the past two+ months; and so far, we haven’t seen a lot of progress. Until now. Though many of us have received form letter responses, offers of commemorative glasses, or a coupon–we weren’t really hearing anything that would indicate Coca-Cola was truly listening to us. But now all of that has changed.
Over the holiday weekend, we saw our first bit of positive progress. Many of us recently reached out directly to the CEO (Mr. James Quincey), and to the Chief Operating Officer of Coca-Cola North America (Mr. Zoran Vučinić).
And this weekend, Mr. Vučinić personally responded to several individuals with information that they are currently exploring how they can make TaB “selectively available in the future.” He claimed that it is a work in progress, and he cannot make any promises at this time.
With this tiny bit of positive information–we all need to reach out and encourage them to make sure this idea comes to fruition. Now is the time for us to double-down on our efforts to contact Coca-Cola–so they see we are determined to save our soda, and that we are supportive of the possibility of them making it selectively available in the future. This is a step in the right direction!
On this first full week of 2021, we encourage each and everyone in the group who is interested in the #SaveTaB movement to write an e-mail to Coca-Cola’s executives.
Some suggestions for your e-mail:
- Remind them how important TaB is to you.
- Explain your loyalty to TaB and Coca-Cola.
- Describe how TaB is a viable product poised for growth–it just needs a little marketing/advertising.
- Include TaB stories/anecdotes to humanize your request.
- Ask for the ability to continue to purchase TaB into the future, through whichever method is financially viable for the company.
- Keep it friendly, positive, and respectful.
And as always, if you get a response, let us know!
Save TaB Soda 
Please continue making Tab!!
It’s the only soda I’ll drink!! Also helps to settle stomach problems.
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Thanks for your input! If you haven’t already–make sure to also share with Coca-Cola, so they know you want them to keep producing TaB!
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DONE
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Just sent:
Greetings and Happy New Year.
Today I am enjoying one of my last few TaB sodas. TaB has been part of my life for as long as I can remember. When the announcement was made that TaB was being discontinued, I received texts, emails, facebook messages and telephone calls from individuals that expressed their condolences. Apparently in their minds, TaB was synonymous with me. I even had a doctor tell me he could not imagine me coming into his office without my can of TaB. Isn’t it amazing a soda could become part of a person’s identity to other people?
When I visited the World of Coca Cola a few years ago, the first thing I did when I reached the gift shop was asked where the TaB items were located. The gentleman that helped me remarked that TaB drinkers were fiercely loyal and that everyday a number of people asked him about TaB items.
Please reconsider totally eliminating TaB and finding a way to make it available to all those that love TaB. There is such an opportunity to market TaB. I have made the TaB jingle the ringtone on my phone (trust me – it took awhile for me to figure that out since I had to copy it from an old YouTube video!). Amazingly, I haven’t found anyone born after 1980 who even knows the jingle – a jingle that is very familiar to those of us that grew up on TaB!
There has got to be a way to make TaB profitable for Coca-Cola and keep us Tabbies happy!
Thank you for your time.
Beth Rehm
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Great e-mail! Thanks for sharing!
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I Love Tab Soda&Have Since I Was A Small Child. I Am Now 51 Years Old&Have Not Seen It In Any Stores Etc For Over 10 Years@Least. Would Love To See It Be Continued For Purchase In The Future&Better Advertising&Marketing Will/Would Help A Great Deal. Please Save Our Beloved TAB!
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Sorry I haven’t been able to join the group but I have emailed numerous times as I also have numerous email addresses LOL. And I will keep doing so. I also called numerous times. I really hope were able to save this beverage. Drinking it 50 years. Thanks
Sent from Yahoo Mail for iPhone
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I just sent heartfelt email will let you know!
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That’s great! We hope you hear back from them–keep us posted!
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