Calling All TaB Fans: Help Us Show Coca‑Cola That TaB Isn’t Just for the ’70s and ’80s!
For decades, TaB has been more than a soda — it’s been a symbol of individuality, nostalgia, and community. Many of us first fell in love with TaB back in the 1960s or 1970s, and we’ve carried that love through the years. But here’s the thing: TaB isn’t just for those of us who grew up with it.
There’s a misconception at Coca‑Cola that younger generations only care about Diet Coke or Coke Zero. We know that’s not true — and this Thanksgiving, we have the perfect chance to prove it.
This Thanksgiving: Capture the Next Generation of TaB Fans
Whether you’re hosting dinner or visiting family and friends, we’re asking you to help us spotlight the younger voices in the TaB community. Here’s how:
- Ask your kids, grandkids, nieces, nephews, or friends who enjoy TaB (or who support you and want to try it) to record a short video on your phone.
- Keep it simple: 10–30 seconds saying something like “I love TaB” or “I want TaB back” or “My Mom loves TaB and I want to try it to learn what the hype is all about.”
- If they’ve never tried TaB but want to, that’s powerful too — their support matters. They should state it in their video. “I’ve never tried it, but I’d like to.”
- Bonus points if you have TaB memorabilia — an empty can, a t‑shirt, a hat. Include it in the video for extra nostalgia!
Why Short Videos Matter
SaveTaBSoda is putting together a compilation video that will showcase TaB fans of all ages. Coca‑Cola needs to see that TaB’s legacy isn’t stuck in the past — it’s alive and loved by younger generations too.
Your clips will help us tell that story in a way that’s impossible to ignore.
Join Us in Making TaB History
This Thanksgiving, while you’re gathered around the table or the television watching football, with family and friends near–take a moment to capture a little piece of TaB history. We’ll share more details soon about how to send us your videos — but for now, just record short videos on your phone (make sure to use your phone so you have access to them) and keep them safe.
Together, we can show Coca‑Cola that TaB’s spirit spans generations. Let’s make this Thanksgiving one to remember — not just for turkey and pumpkin pie, but for TaB.

Hey TaB friends!! I donât have video but this text exchange with my 22 year old niece hits right at your goal. Also, should this shot of my license plate ever be useful, feel free to use itâ¦
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