As we previously shared, our October event will be to contact three Coca-Cola Bottlers (+ your local Coca-Cola Bottler).
When
On this Friday, October 8th, please join us by contacting the three bottlers by sending their CEO’s a letter.
What to Say
The key message points should be that we want them to help us bring TaB back into production, and we’re asking them to work with the Coca-Cola Company to produce TaB once again. You might consider suggesting if they became the only bottler, there would be a lot of demand for their services across the U.S.
But be sure to make the message your own–tell them how much TaB means to you, and why it should be brought back.
How to Contact Them?
| Swire Coca Cola Attn: Mr. Rob Gehring (President and CEO) 12634 South 265 West Draper, Utah 84020 |
| Great Lakes Coca Cola Attn: Mr. Jeff Laschen (CEO) 7400 N Oak Park Ave Niles, Illinois 60714 |
| Coca-Cola Beverages Florida Attn: Mr. Troy Taylor (CEO) 10117 Princess Palm Ave Ste 100 Tampa, FL 33610 |
What Else?
For us to be successful, we need to ensure that our efforts are noticed. And the best way for them to be noticed is by:
1) volume of requests (who can you recruit to help join us?)
2) standing out (handwritten letters, including photographs, creative cards, pink envelopes, etc. will go a long way to make our requests stand out).
3) sending your letter at the same time as everyone else (we want to maximize the influx of mail on a given day or week).
In addition, the Committee will be sending a copy of the TaB stories book with formal letter to the CEO’s of these companies on the same day.
Modified Cover Photo based upon “bottles” by David Kracht is licensed under CC BY-NC-SA 2.0
Save TaB Soda 