Wednesdays with a Purpose (or Two)

As we communicated in a prior post, our calendar of events was created to organize our #SaveTaB campaign. Today is our very first “Weepy Wednesdays” and “Write a Letter Wednesdays.” Two purposes on a single day!

There are two asks for campaign supporters.

1—Go out of your way to write a letter to Coca-Cola today. It can be brief, it can be long. But regardless–just write one and send it to:

The Coca-Cola Company
Attn: (enter name of official here, such as James Quincey, CEO)
1 Coca Cola Plz NW
Atlanta, GA 30313

Postcard TemplateDownload
Printable StationeryDownload

2–“Weepy Wednesday” This is your opportunity to really explain how much you’re going to miss TaB, and express your disappointment. All of our other social media days are pretty lighthearted. This one focuses on the sadness surrounding their decision.

On Wednesdays, we’re asking you to publicly plead with Coca-Cola. Tell them just how sad you are about the whole thing. As always, to maximize the impact, make sure your posts are public and are directly on the TheCocaColaCo Facebook, and @mention @CocaColaCo on twitter. And always use the hashtag #SaveTaB.